Search results for: brand-instinct
by Tim Girvin | Brands, Cool People, Luxury | Oct 18, 2007
The point, to the discussion, our talk, our sharing — is really simple. Is luxury, really, luxury? Or merely smoke? Where’s the legacy, the story, the craft, the making, the beauty, the powered intensity of focus?? Or are we merely selling the skins of the... Read More
by Tim Girvin | Brands, Cool People, Designers, General, Luxury, Storytelling | Jun 23, 2007
Tom Ford | The hand speaks Tom Ford sees, feels and creates what’s right for him. I went back to Tom Ford, on Madison Avenue. This time, to meet with Shirin Von Wulffen; I’d worked with her at Yves Saint Laurent. Now she’s the publicist for Tom Ford... Read More
by Tim Girvin | Cool People, Human brands, Interior Design, Luxury, Retail | May 31, 2007
NY Magazine Article, “Tom Ford After Sex” —- While I didn’t get an appointment, for a tour and fitting…I did have the chance to check out the retail design of Tom Ford’s new story. Store, I mean. The skin of the store is quiet,... Read More
by Tim Girvin | Retail | Dec 6, 2006
I keep looking around.? This is a boarding brand — boards being skate and snow. More than shoes, obviously. http://www.dcshoes.com/home.asp Their website is relatively quiet, given the more radical character of their brand. And the store | story that holds them.... Read More
by Tim Girvin | Cool People, Motion Pictures, Storytelling | May 6, 2024
In my history, I’ve often thought, looking at, literally, any logo—“that could be better.” Or, “why such an off-the-shelf solution—there’s nothing distinct, ownable or registrable with this asset?” Of course, all of us, as brand strategists, designers and logo... Read More
