Search results for: brand-instinct
by Tim Girvin | Brands, Concepts, Storytelling | Nov 6, 2014
Can you fight? Perhaps you’ve had some exposure to boxing? You know what comes of it. The movement is a dance — it’s a whirling and spinning spar — a jumping and explosive hip hop to reach out in a ring, ‘round you. All of the training is about speed and stamina —... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | May 16, 2023
The game goes on. Forever. Obviously, as the design agency of record for Nintendo, in the legacy of our history of brand design in the 80s-90s, we walked the storytelling from design thinking, gamer trials and testing, briefs from Japan’s designers and the... Read More
by Tim Girvin | Brands, Storytelling | Jan 24, 2018
THE STRATEGIC ALIGNMENT BETWEEN PRODUCTION DESIGN, STORYTELLING, PLACE-MAKING AND IDENTITY. STRATEGY? SYNCHRONY. I was reminded about brand alignments and world design in a recent posit at FastCompany, on Skyrim. I’ve actually been talking about this a lot in other... Read More
by Tim Girvin | Concepts, Storytelling | Oct 18, 2017
THE SECRET HAND SHAKE, THE CARD WELL PLAYED, THE CONVERSATIONAL ALLUSION? MY MOTHER TAUGHT ME EARLY TO WATCH WHAT PEOPLE DO WHEN THEY SPEAK. In fact, we used to walk together and she’d say — “what do you think they’re saying?” “See those people over there, what are... Read More
by Tim Girvin | Brands, Concepts | Jan 10, 2017
THE ALLEGORY OF THE DEEP WAVE, THE WATCH, THE BOARD, THE TREND AND THE CURL. Some know that I have a persistent fascination — an engagement — with large expressions of salt water and where she comes from — the Deep Sea. My first exposure to waves was when I was about... Read More
by Tim Girvin | Concepts, Storytelling | Jun 2, 2016
ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, the questing strategist invariably finds that — besides the fundamentals of commerce — there are deeper values to the work: there is a... Read More
by Tim Girvin | Cool People | Sep 5, 2008
A sense of experience in design, vision, luxury: touchpoint management “Architecture has been…presumably practical, economic executions of so many square feet of floor with lots of machinery… very little for the whole human being – places where one... Read More
