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Blog: Brand evolutions

Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a...

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Blog: TED / Three +…

Okay, so I’ve been busy, and trying to fill out the remaining days has taken time. Days, right? Daze, right? Like a week or so, really. And there’s more, too. More learnings — and of course, so much more learning that it took me a couple of daze to...

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Blog: DC Shoes

I keep looking around.? This is a boarding brand — boards being skate and snow. More than shoes, obviously. http://www.dcshoes.com/home.asp Their website is relatively quiet, given the more radical character of their brand. And the store | story that holds them....

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Project: LURYX DUTY-FREE

LURYX DUTY-FREE The Challenge The linguistics of luxury Latin American Duty Free retail brand group, Top Brands International, located in Panama City, Panama, needed a new name and brand for their rapidly growing luxury shops situated across Latin America and the...

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Project: Plaza Home Mortgage

Plaza Home Mortgage The Challenge Curb appeal GIRVIN’s challenge was to unite Plaza Home Mortgage’s authentic heritage with their improved technology, as well as to communicate their approachability and the benefits of having local offices that help communities and...

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Project: Scott Oki’s Memoir

Scott oki’s memoir: On my honor I will do my best The Challenge A Life Of Puzzle Pieces Scott Oki was writing his memoir, but had quite a few pieces to stitch together to turn it into a reality—like editing, designing, and especially getting his vision for...

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Project: Fluke

Fluke The Challenge The Psychic Pulse of a Brand Fluke was looking for a global brand refresh in corporate marketing and tuning to support more fully understanding their customers, the place of Fluke technology in their working lives, and how to visualize and express...

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Project: Premchit

PREMCHIT The Challenge Pristine indigenous wisdom GIRVIN’s product development and innovation strategy team built a plan and service solution for luxurious consulting for resort travelers in Thailand working with Norman Jones and Premchit Na Thalang. The Solution...

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Blog: THE SINGULARITY

STRATEGIES OF INTENTION AND ATTENTION IN BRAND-BUILDING COMMUNICATIONS Find Brand Heart: The Resonance, Brand Relevance and The Clustering of Relationships — the three indices of connectivity and community Brands have to matter to be unforgettable. Given the flooding...

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