Search results for: place making
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 29, 2016
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl with fuzzy dark hair” synonyms: frizzy, fluffy, woolly; More 2.... Read More
by Tim Girvin | Concepts, Cool People, Motion Pictures | May 17, 2016
Designing Alphabets, Messaging and Meaning. The alphabetic coding of “The Matrix.” The metaphors of threading content, digital rain, flow and the loom of meaning in context I was talking to a team of students from my college days, reteaching, again some of the... Read More
by Tim Girvin | Brands, Concepts | Apr 12, 2016
THE STROKES, THE GRID AND THE CURVES OF MAGIC Mark off the grid of proportion, reach for meaning, touch the reed, learn the language, lean in and listen to the ancient tales. That is where the alphabet comes from: the mists of time and mythic meaning, the archetypes... Read More
by Tim Girvin | Concepts, Storytelling | Feb 16, 2016
The Scribble Book | The Journal as Magic Markings I have some books, journals that I’ve made, that only contain scribbles. Scratching. Scarring. Scripting. What I think is: that the scratching and scribble of antiquity, the ancient sound of drawing, the scripting of... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Places | Apr 22, 2011
Core Values | Sweden — could they be designed? THE QUESTION IS, CAN THE VALUES OF A COUNTRY BE COALESCED INTO AN EFFECTIVE BRAND STRATEGY, THAT THE ENTIRE MARKETING ENTERPRISE — AS WELL AS TOURISTIC AND GOVERNMENTAL AGENCIES — ADHERE TO COLLECTIVELY?... Read More
by Tim Girvin | Brands, Human brands, Luxury, Retail, Storytelling | Oct 19, 2010
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand — in... Read More
by Tim Girvin | Concepts | Nov 10, 2015
A JOURNEY OF MAKING: SIGNALING THE POINT OF ENTRY I’ve been working on a string of projects that think about entry — about doorways, about sequences in — ways of finding the outside skin: the way in, then the inside out. Once you’re in, then what is your pathway out?... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 10, 2015
Capturing Ideas and Design Journeys iPad: Drafting creativity | Brand Cartography (iPhoneZenBrush) DIGITAL NOTEMAKING: THE CARTOGRAPHY OF DESIGN THINKING Doodles, scribbles, mapping and documentation: Brandquesting®, brand navigation and creative brand business... Read More
by Tim Girvin | Concepts | Jul 23, 2015
The Quest for Knowing In a manner, we’re all trying to know more. And you are what you know. You shall be what you shall be, as you make your way. When it comes to the pathway of design, we forget about human-ness, the conditions of our sensuality. Finding the... Read More
by Tim Girvin | Concepts | May 20, 2015
The Tool, the Allegory, the Legend I’ve been using hammers. And collecting old hammers. Have you tried working with multiple hammers, their wood and metal shafts, their weighted mallet heads, explored how they work? The weight, the heft, the swing, the balance, the... Read More
