Search results for: place making
by Tim Girvin | Brands, Concepts | Mar 5, 2015
WHAT IS: “A NICE DAY?” Nice is one of those tough words, that’s so vague and so commonly used enough that it made me ponder — “what’s that mean?” In my own journey, I live in a place of perpetual curiosity about words and meaning. I listen to what people... Read More
by Tim Girvin | Concepts, Human brands, Places, Storytelling | Feb 12, 2015
The Deep Sprint: If you’re going someplace, how are you paying attention? Brand journeys and explorations. I can remember a time — especially when my children were younger — that traveling was a cumbersome burden. Now, my children are onto their own lives, and... Read More
by Tim Girvin | Brands, Concepts | Feb 5, 2015
I LIKE TO BE TOUCHED. And I like to touch. Just one way to sense is to touch. In having a conversation with one, I find that a touch is a way to link to someone in a different way — it’s a bond that will take the track of a discussion from one tack to another. Touch —... Read More
by Tim Girvin | Concepts | Jan 29, 2015
THE JOURNEY OF DISCOVERING IS NEVER A STRAIGHT LINE Brand. Place. Team. Community. Who is it, where is it, what is it, who are we talking to? When there is a new inquiry — a brand to be evolved and rebooted in some manner — I make it a point to get out there, wander... Read More
by Tim Girvin | Concepts, Scent | Jan 27, 2015
Earth head down, to the roots and up to the wood [above: a pitch burl from a pine in the Grand Canyon] As a person that walks the woods, it is a place that is alive with scent. The mystery of the trees, in their own complex and profoundly beautiful ecosystem, takes... Read More
by Tim Girvin | Artists, Concepts, Cool People, Motion Pictures, Storytelling | Jan 20, 2015
The Waft and Weft of Christopher Nolan’s “Interstellar.” There is a story, then a story within the story, a story behind the story, and the story that you hold in your mind, wrists, fingertips. They weave. Or lips, in the love story that never ends, it keeps going on,... Read More
by Tim Girvin | Brands, Concepts, Scent | Jan 15, 2015
Experience Design, Sensationalism and the Layering of Sensuality You’re a…sensualist? You = sybarite? –––– This from an emailing from the lexicographical modeling of Visual Thesaurus below, a word cartographic tool that plays to motion-mapping the interrelationships... Read More
by Tim Girvin | Brands, Concepts, Scent, Trends | Jan 13, 2015
Perfume and Persona — the categorization of demography by scent. I heard this conversation about 10 years ago — one of those rare moments when you have a chance to listen in on people’s impressions of you. That’s happened a couple of times, and in both, it was a... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 16, 2014
EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Nov 13, 2014
Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,”... Read More
