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Blog: I COULD TOUCH YOU

WHEN I GET CLOSER, I KNOW MORE As I touch something, I can feel inside. Isn’t it so, for you, that when you touch something, you know more? In a conversation, touching the person that you’re communicating with, adds a series of punctuations and pauses that...

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Blog: Brand Scouting

As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be...

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Blog: Zen and Branding

The Contemplative Walk My earlier studies of Thich Nhat Hanh revolved around the walking meditation — grounding into the earth, walking, breathing, contemplating the open stride; that mindful, mindless walk, open-to-the-moment ambulatory meditation. Being in,...

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Blog: The WATCHER

What Are You Looking At? In the journey of examination, the notion of self study is part of that voyage. But who’s with you, who’s helping; who’s reMinding you? I think that each of us has an ancient soul, something that goes back and back, far into...

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Blog: JOURNEY, THE STRIDE OF BRAND

WHAT IF YOU’RE THE BRAND? We’ve written a lot about the brand of you. The truth of the brand will lie in the journey; in exploring any brand, our path is journey — what route has it been, what telling to the past, the present, the future? That goes...

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Blog: The Shadow World

Go You To The Shadow World? It’s never about what you see in clarity alone, but what lies behind the Light. Certainty is never assured in anything. As a designer, when I’m working on a project, or a photo shoot, a story, a piece of writing, I watch for the...

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Blog: Looking at Skins

Studying the Face of People and the Buildings that they Make In the past, we’ve talked about the modeling of a brand relationships — the relating [the carrying, the holding and the retelling] of that content, product or story in a manner that it can be...

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