Search results for: true brands
by Tim Girvin | Concepts, Designers, Places | Dec 1, 2010
Image: Matthew Donaldson | Nowness collection The combination of strategy, designed experience, architecture, the holistic label of loving the story of wine. Over time, it’s been possible for Girvin to work on dozens of wine brands, as consultants in story,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 7, 2021
THE ALLEGORY OF THE CAVE AS A BRAND EXPLORATION THERE IS A STORYTELLING IN CAVES: HOW OLD THEY ARE, THE RIVERS RUNNING THROUGH THEM, THE JOURNEY THAT THE BRAND JOURNEYER TAKES, GETTING SOMEWHERE—INTO THE DARK, DISCOVERING SELF AND THEN OUT INTO THE LIGHT. AS WE GO... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Oct 28, 2020
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Jun 24, 2020
The soulful pathway, brand journeying—studying the modeling of the deep space of branding, metaphors, storytelling and innovations in a time of change. Everything’s changing, as well we all know. Life speed—living accelerates and complicates, death speed—death and end... Read More
by Tim Girvin | Brand Mysticism, Brands, Marketing 2.0, Storytelling | May 19, 2020
THINKSHOPPING BRAND CHANGE | GIRVIN’S BRANDSCAPING CHANGE MANAGEMENT, ENTERPRISE EVOLUTIONS AND ACCELERATED BRAND TRANSITIONING EVERYTHING CHANGES: IT’S THE ONE CONSTANT TO EXPECT—BETTER TO BE READY TO MOVE AT A MOMENT’S NOTICE. In your constant study of the rising... Read More
by Tim Girvin | Brands, Concepts, Retail, Trends | Sep 30, 2014
Brands, Logos, Communities Being in the business of design, and with a long history of work in the translation of the storytelling of brands into graphical interpretations, the logotype is at the center of brand style. And while there might be many layers of... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Trends | Apr 14, 2008
Some notes on the spiritual branding of the principles of His Holiness, the Dalai Lama — and what that means for business, brand development and human capital in culture. Firms of Endearment. I’ve spent the last couple of days walking around the edge of... Read More
by Tim Girvin | Brands, Trends | Sep 4, 2012
Old Coolness | Logo history Image credit: StockLogos In the past, countless logos show the character of the original brand personality. Does modernization take away the soul of their launching propositions? In some instances, we think — “yes!” How... Read More
by Tim Girvin | Brands, Concepts, Retail | May 8, 2012
Uniqlo brand glow BIG Japan, made elegantly small: UNIQLO CALENDAR: NYC uniqlo | holiday | 2011 I embrace attitude. I like people that have attitude. Employees, friends, clients. And brands. I ponder, what is attitude? 300 years back, it was “posture and... Read More
by Tim Girvin | Brands, Concepts, Retail | Feb 24, 2012
Brand experiences that are designed to holistically speak product strategy, merchandising & manifestation Apple comes to mind. We have commented. It might be projected that some brands offer merchandise, particularly in the fashion retail experience, that are... Read More
