Search results for: true brands
by Tim Girvin | Brands, Scent | Nov 14, 2012
The perfume of booze: strategy, story, packaging Partnering in Paris, Tokyo and NYC with Pierre Dinand, we talked about — and worked together on — the idea of enchanted containment, ideating iconic containers of concretized, luxurious value as being a... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail | Jul 21, 2011
The context of designing places that are human, places that are not. In the principles of fast casual food / beverage design, a mid-priced, faster service experience proposition, the notion of the holistic character of guest presence has to do with a layering of... Read More
by Tim Girvin | Cool People, Human brands | Jan 20, 2011
The Fresnel light lens as metaphor Image: Girvin The rippling of leadership strategy and structure: brilliance, radiance and the rays of innovation. The metaphor of the amulet, the charisma and the vibe of Apple — prophecies of evolution. There are those that... Read More
by Tim Girvin | Cool People, Human brands, Motion Pictures, Storytelling | Sep 8, 2010
Exploring the journal, the working process and the act of creative development Guillermo Del Toro | Pan’s Labyrinth I’ve written and spoken publicly in the past about the concept of the journal — the annotated sketchbook — as a place of making... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Apr 3, 2010
Brand marketing need, not want. Guy Kawasaki, one of the great evangelists of Apple, along with millions of other MacAddicts and Steve Jobs & Co., emotional shareholders has a question that’s pretty interesting: “The first five million will be sold in... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 27, 2009
GIRVIN: the early discovery of calligraphy and typographic design: stories, differentiation, craft and beauty. I had an early experience, a blessing, as a designer, working in NYC for the grand luminaries of design. Late 70s. What that meant was courage, perhaps more... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 12, 2009
Apple: Steve Jobs, Applications, App Store and community Indulge me for a moment, would you? Scan this literary framing for a word — below. One word, over time. Think of it as poetry for the instant, prose for the momentous, lines for just now.... Read More
by Tim Girvin | Artists, Brands, Concepts, Storytelling | Aug 17, 2009
Exploring the origin, development and renewed applications of the word. Brand storytelling, animated in humanized beauty — mind, thought, hand, expression. Calligraphy is beauty and writing, combined. And it’s long been seen as a kind of remote and obscure... Read More
by Tim Girvin | Artists, Cool People, Human brands | Sep 6, 2007
————————- NOTES ON: Marc Jacobs The key to influence is the street. Marc’s work is based on his ascent — and that’s telling. It tells the tales of his visioning, drawn from experience starting from the... Read More
by Tim Girvin | Brands, Retail, Storytelling | Oct 4, 2006
I spent the day with Balletmakers | Capezio the day before yesterday. It was Cristina and I. Some interviews, some research, some connections. More gathering. This will be going on for a couple of weeks, the two of us. But there were intriguing other insights into the... Read More
