Search results for: truth be told
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Jul 27, 2012
T H E S T O R Y O F C H R I S P F E I F E R — A M A N A N D A D R E A M AND FRANK’S REDHOT! What if you had a dream — the perfect new beverage composite — a packaged innovation? How would you make it so? Happily... Read More
by Tim Girvin | Concepts, Cool People, General | May 2, 2012
Frustro, Martzi Hegedüs and Escher The puzzlement of design, translated as an impossibility of form in space. A friend of mine, type and design hunter, blogger and musician, Stuart Balcomb [Los Angeles] pointed this reference out — the font. Earlier in my... Read More
by Tim Girvin | Brands, Concepts, General, Scent | Apr 2, 2012
What story, hi:story? HISTOIRES DE PARFUMS | Blackbird Apothecary –––––––––––––––––– What story, hi:story? Antique Chemistry and distillation equipment, here and below from Girvin blog story: Farmaceutica Santa Maria Novella | Girvin imagery What is the context of... Read More
by Tim Girvin | Concepts, Scent | Nov 7, 2011
The Fragrance of Blood ROUGH PERFUME TRADE #1 The Perfume of the Most Primal Liquid — the Scent of the Sanguine (The first of three essays on unusual scent strategies) I pricked my finger while I was sewing a torn shirt, and put the wounded in my mouth, to stop... Read More
by Tim Girvin | Motion Pictures, Storytelling | Feb 28, 2011
The spirit of the cowboy, evinced in brand identity. The notion of identity speaks to a holistic rendition of story — graphically drawn: sensately experienced. Brand identity is the nature of defining visually — as a start — then fully unfolding the... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail, Trends | Sep 24, 2010
LIFEBOX + PAUL STAMETS: BUILDING COMMUNITY ENGAGEMENT IN GREENING PACKAGING. Shipping boxes as miniature forests. DREAMS, MUSHROOMS, ETHNOBOTANY AND THE CULTURE OF FUNGI I’ve been friends with mushroomologist — read: mycologist — Paul Stamets since... Read More
by Tim Girvin | Brands, Concepts, Human brands | Aug 9, 2010
Brand, story, positioning and strategy, what’s working here? I was struck by Steve Ballmer’s presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent — and by two, you know... Read More
by Tim Girvin | Brands, Cool People, Luxury | Jun 1, 2010
Ermenegildo Zegna’s Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object being completely handmade is a vanishing tradition. The concept of... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 15, 2009
Notes on the choreography of experience: brandstories, the art of dance, life and business entwined. A long and complex titling, that is; but it’s the title for an exploration on the alignment between dance and fire, and movement, and life, and love, and... Read More
by Tim Girvin | Brands, Retail | Oct 20, 2009
Exploring brand, story, reconnection in community 10 | 1909 > 10 | 2009 There are a variety of moves, to the motion | notion of celebration in the anniversary of actions in legacy. An anniversary can be a month, a half year, a year, or two, five, ten, twenty five,... Read More
