Search results for: typography
by Tim Girvin | Designers | Jul 23, 2008
Notes on making typography by hand, for perfectly tailored applications — a Girvin legacy. For decades, Girvin has been making typefaces by hand, completely customized to our client project applications. It’s a story that is surely understood internally... Read More
by Tim Girvin | Motion Pictures | Oct 31, 2014
Designing Identities for Scary Storytelling | Gruesome Design for Films I was talking to a young aficionado of typography and the lettering arts, as well as a connoisseur of scary movies, and we talked about logos for horror movies. And, to quote, “why is that... Read More
by Tim Girvin | Brands, Concepts | Dec 2, 2014
Brands that give, brands that don’t. I was studying this wall-bound piece of type, and contemplated the unassuming air of its drawing — nothing too formal — outlined then in-filled in a casual, if not happily energetic manner. In the emotionality of typography, the... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Dec 15, 2015
BRANDFIRE | Conceptions of Passionate Brand Leadership Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies... Read More
by Tim Girvin | Brands, Concepts | Jun 14, 2010
Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies beneath I think we need to be thinking about our... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Dec 27, 2010
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears? Girvin brand backgrounder Working as brand strategists for Procter... Read More
by Tim Girvin | Brands, Cool People, Motion Pictures | Mar 31, 2017
CREATING AN ALPHABETIC CODE THAT BRIDGES THE DIGITAL WORLD OF THE MATRIX Most know about our history on The Matrix, it began with a call, 19 years ago. The agent from Warner Brothers offered that Joel Silver wanted me in his offices, the following morning, to talk to... Read More
by Tim Girvin | Brands, Motion Pictures | Feb 11, 2013
Design studies for the LOTR and Peter Jackson The process of film identity and brand development is intensely competitive, there are a series of talents, team and agencies whose sole enterprises are focused 100% of the time on theatrical advertising — for an... Read More
by Tim Girvin | Concepts, Cool People, General, Motion Pictures | Dec 19, 2009
Early counsel: the strategy on brand identity, for one of the best motion picture brand developers in the world. A number of years, back, I had the opportunity to work with James Cameron and his marketing team on the conception of the Abyss. That being, in particular,... Read More
by Tim Girvin | Artists, Places, Storytelling | Jul 29, 2011
I got a note from some friends at the Oxford English Dictionary. It was about this word, “abracadabra” — and perhaps you’ve got the same one, since you might have friends there too. Earlier in my life, studying the history of the word, the real... Read More
