Twitterstory as the last line of defense, offensively. Twitter is a storytelling tool. Every person tells a micro-story in the 140 characters of text that are tied to the messaging output from many tiers of devices. To the brand, the personal brand, the legacy of the...
Buzzing, twittering, twitching: Exploring community development in online new media launches. When I was at TED | Aspen, last month, I found myself in a world of people — my age and younger, late 30s, 40s, 50s — who were communicating with each other in...
The First Twitter Christmas What happened? Less shoppers, but more money spent (than last year, surely!). By the running analyses, online, the gathered summary is that the National Retail Federation estimated that 140 million people hit the stores and shopped online...
A note from Ed Kelly: content, contentment, relevance, resonance What’s the story, who’s telling it, what’s it look like, and who cares? I’ve been an American Express cardholder for coming on 20 years. And I met Ed Kelly, CEO, American Express,...
The quest for the magical — in craft, design, business strategies and brand. In a manner, the work that we all do is a quest — the pursuit of a question to be answered, the pathway to a question contained, opened and discovered. What we all do, and what we craft as...
