by Tim Girvin | Artists, Concepts, Cool People, General | Sep 20, 2009
Creativity, Dance, Business and You An event, benefiting the Seattle Dance Project Group, The Ruins, Seattle. 9/27/09 1.00pm-4.00pm. There’s a distinct alignment between the spiritual principles of dance and the living life of brand development. If we quickly...
by Tim Girvin | Brands, Concepts, Cool People | Sep 18, 2009
The Duke Study on brand, imagination and the impression of self. It’s been pointed out that seeing Apple’s cool logo makes you feel more creative and smarter. And it’s not only about that — how you feel — but how you act. That’s an...
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Storytelling | Sep 13, 2009
A brand that returns to the heart of design in the recollection of story. In the midst of automobile industrial travails, bank ruptures and dreadful vistas for new car sales, the new G.M. Chevrolet Camaro “sex machine” is changing the tidal surges of...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 12, 2009
Apple: Steve Jobs, Applications, App Store and community Indulge me for a moment, would you? Scan this literary framing for a word — below. One word, over time. Think of it as poetry for the instant, prose for the momentous, lines for just now....
by Tim Girvin | Concepts, General | Sep 11, 2009
The wheel brandstory: art brand or brand art There’s an art to brand, and brand to art — I’ve noted that idea before, in the work of Koons. But this story is different — and if you go no further, then at least look at this link: Anyone savoring...
by Tim Girvin | Artists, Concepts, Cool People | Sep 9, 2009
Marketing apocalypse, branding oblivion I’ve been studying some thematic elements in Russian society — a sense of myth, Slavic legend and a kind of genetic leaning in the personality of Eastern European storytelling — and, of course, how that relates...
by Tim Girvin | Brands, Concepts, Storytelling | Sep 7, 2009
Designing the brand as an excursion into the extraordinary: imagination and digital place-making in adventure. Girvin has thrived — and designed — for decades in the extraordinary, the enchanted, imagined environment as a place of design marvelment; since...
by Tim Girvin | Concepts, Retail | Sep 5, 2009
Exploring Retail Conceptions as an Experiment These days, everything should be an experiment; things are moving too quickly for us not to adopt a laboratory approach to exploration, learning and strategic advancement. All of us have been to Colette, Paris, examining...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Aug 31, 2009
Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,...
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Motion Pictures, Storytelling, Trends | Aug 30, 2009
Exploring the fashionability of the preternatural (brand) Lina Leandersson | “Let the Right One In” Magnet Releasing I’ve made some observations in the past, about the patterning of doom — the idea that in the midst, or in the emergence of...
