The Burj Dubai | The Burj Khalifa: Branding Buildings, Building Brands
The opening ceremony in Dubai, January 4, 2010. REUTERS/Ana Marin A building that is a brand: Dubai In the concatenation of buildings that range along the spine of Dubai's central superhighway corridors, there is one that is just off the main thoroughfare that...
Writing a mission: designing the promise of an enterprise
Visioning mission, promise, proposal, proposition and the inculcation of values, notations on design thinking and strategic attention. "Vision can be written, it's scribing a dream; it's a designed evocation -- a voicing. Mission is that act -- in daily envoy -- the...
Brand love | love brand: an emerging strategy?
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It's been proffered that there's an emerging phrasing of love in advertising and marketing promotion. I don't think it's new,...
Tiger Woods | The human brand
$12 Billion gone and running. What next, for Tiger Woods? "He is something supernatural." - Tom Watson I've been fascinated by the dynamics of leadership. What happens in the center, emanates. The longest shadow falls from the top. Extraordinary organizations, as the...
Brandcoding® — Brand Patterning @ Starbucks
The code of the brand, designing experiences with layers of brand expression -- if you're there, do you know that you are? In working on dozens of retail design programs for more than three decades of experience, or in other environments where the context of brand...
i n v e n t i v e n e s s | brandstories visualized
GIRVIN: the early discovery of calligraphy and typographic design: stories, differentiation, craft and beauty. I had an early experience, a blessing, as a designer, working in NYC for the grand luminaries of design. Late 70s. What that meant was courage, perhaps more...
Tom Ford | Design Director
Directing brand design and motion pictures | the framing of storytelling in hybrid contexts Tom Ford | The design of A Single Man It's no secret that I've got an admiration for Tom Ford. Yet, interestingly enough, I only own his fragrances. However, the relevance of...
A.G. Lafley | Innovations + Girvin Brand Development
Exploring the creation of brands > innovations strategy The initiation of my relationship with many brands has come on the locus of change. Fast change, in branding. Working with P&G, Nintendo and Nabisco started with innovation and acceleration programs. It...
VICE | MAGAZINE OF: BRANDS BUILT ON CHAOS
I CAN RECALL THAT IDEA, LAUNCHING, THE FIRST REVELATION OF VICE, THE MAGAZINE. A decade + back. It was my eldest daughter that discovered it, in a book shop -- she said: "Dad, here's something, you'd probably like this." And it's not so much that I'm a familiar to the...
The Avatar Brand of James Cameron
Early counsel: the strategy on brand identity, for one of the best motion picture brand developers in the world. A number of years, back, I had the opportunity to work with James Cameron and his marketing team on the conception of the Abyss. That being, in particular,...