Logo recognition | Mind the gap
There's a point to referencing the concept of the one week old logo -- one might be, "really, who cares?" There is a challenge in web culture that prevails -- cynicism. If there's a point of pot-shot taking, why not make it cynical -- it's so hard to be brutally...
WINE DESIGN | Rethinking the Label, Architecture and Experience Design
Image: Matthew Donaldson | Nowness collection The combination of strategy, designed experience, architecture, the holistic label of loving the story of wine. Over time, it's been possible for Girvin to work on dozens of wine brands, as consultants in story, strategy,...
Pungency | the notations of scent and fragrant puncturing
Experience design, recollection, fragrance and holistic presentation "When Cleopatra first travelled to meet Mark Antony, her arrival was announced by the pungent perfumes before her barge was in sight." The History of Perfumes What counts in the mind and memory,...
THE MIX OF SCENT IN PLACEMAKING AND HOSPITALITY DESIGN
Aman | Bali, Indonesia (Girvin) THE HEART OF FRAGRANCE IN HOTELS AND RESORTS Is it a designed scent, the perfume that is gathered into a perfume fusion that signals the messaging of the opening experience in entering a space? Or is it more holistic, the bigger...
ALL SAINTS SPITALFIELDS | SEATTLE
All Saints Spitalfields | Soho (video from allsaints.com) Brand legacy, place, story, music Ever since All Saints Spitalfields launched in New York City, I was curious about the strategy of design. What's the story? There is one, a part, here: It starts here, All...
The Glass Circle: Circular Glasses Design, Harry Potter and Brand Heritage
Harry Potter 7 (Warner Brothers) Round glasses, hipness and the legacy of a design theory from the Middle Ages. Image from New York Carver Today's the day that the ending begins for Harry Potter. And if you're one that's studied this phenomenon from the beginning --...
The Brand: Sweden
Flag image: Wesleytb Number one in the world It's interesting to examine the idea of Sweden being exceptional. Having worked there, I can tell you that it's truly unique. The people. The brands, the efforts of their enterprises and the quality of their humanity. First...
Tattoos | Art, body, brand, relevance
Harvard Business Review's observations: cool. I found it interesting that the Harvard Business Review would be identifying the tattoo as a point of relevance to analyzing trend. But of course, it -- the trend content -- really comes from a hiring agency. Personally, I...
Dazzlement | a study in camouflage
What is the nature of the design of camouflage? Who designs it, and how does it work? The French cruiser Gloire A colleague of mine, pointed out an intriguing effort to abstractly camouflage boats during WWI with elaborate geometric rippling, reflective patterning....
Scent design | vessel: translucency, transparency, tsutumi and touch
What's being said, the framing of design, in the containment of fragrance. Ancient containments | Museo Santa Maria Novella, Firenze (Girvin) Pierre Dinand, story and Girvin: collaborations, explorations and ideals: perfume bottled, scent packaged, story told....