THE LONG REACH | Story Flow and Dispersal
THE LONG REACH | Story Flow and Dispersal -- the Nature of Influence and Connection: Crowd Panic Strategies Crowds, panic, flow, clustering and the flow of information -- Brands, stories, communities -- observations at the roadside. How does one story become another...
Brand Posse | Staging brands and performance: Rodarte
Design, community, embracement, love -- how does the crowd gather round? And when they do, what is the story that they tell? It is about truth, telling, holding, relationship. Talking today, about the early days (several years back) reviewing the transitioning of Yves...
Enchantment, engagement and embracement in the layering of brand messaging, visualization and experience design
What do you know? The mystery of mind, message and meaning. I was thinking about that question -- someone asked me: "well, what'cha know?" And I contemplated the depth of the question. It's just as powerful as "what's your story?" I thought about it: "really, what do...
The Bridging of Creativity — Strategy, Design, Fashion, Fragrance and Experience: the Scent of Ice: Andrea Maack
www.AndreaMaack.com The smells of stone, fire, snow and the sea -- the perfume of Iceland: I walk the fragranced way. Every corridor, is a sequencing of scent. Every road, an avenue of smell. Each pathway, the censed notation. I do dream about the crossing guard of...
The Ring of Steel: Steve Jobs | and the Leadership Circle at Apple
The Fresnel light lens as metaphor Image: Girvin The rippling of leadership strategy and structure: brilliance, radiance and the rays of innovation. The metaphor of the amulet, the charisma and the vibe of Apple -- prophecies of evolution. There are those that might...
Chromosomal Brand Strategy: the Sound Genes of Pandora
A Decade of Evolution: technology, evolution, distribution -- the music genome project I can recall, in the very beginning, the idea of Tim Westergren's notes on the concept of Pandora. Back then, an email to Tim would be returned, and that the story of forums, town...
LOGO BURN | BMW AND THE PHOSPHENE EFFECT
BMW and the physiology of branding the eyes with flash effect. What about the idea of using image flashing to imprint the retinal curvature of the inner eye thereby burning the image into their sight? This year will surely be about change. And innovation. And...
The song of the soul | human brand storytelling
The Way: The Song of the Soul | Human Brand Storytelling and the Path to Connection To every message about the human character, and the warmth within, the human brand evocation is the statement of the truth of the soul that lies at the heart of being. There are stars....
Brand colorations | 2011 trend
The palettes of brand -- the soul of color What could be the nature of the story -- how do they align? Surely there are emotional states to color, but the idea of coloration in relationship to brand, and to the transitioning of experiences is an interesting trending...
Starbucks | the soul of the brand
Aligning leadership, retail expression, innovation and brand identity: what's happening with Starbucks? Lots of friends have been forwarding me comments and remarks on the transitions of the new mark design created internally at Starbucks for their new promise of the...