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Soul Finding

BEARING YOUR SOUL DIGGING IN FOR THE SOUL OF BRANDS I was writing a piece, earlier today, on the concept of baring — that idea of revealing, versus the other similarly sounding expression of bearing — which is more like “carrying” something. To bare, to lay open,...

How Strong Is Your Brand?

Resilience, strength, responsiveness Brands, given their human provenance, have human character in their attitude. A brand doesn’t simply move along of its own accord, it’s not a robotic unit, it’s fired and fueled by humans on both sides of the equation. People...

THE LIGHT BEHIND THE TREES

THE SOULFUL BRAND There is a proposition that a brand can have soul. That a brand, as a presence built by humans, can have a warmth of intention. Intention is the grasp, literally, to stretch out. What does the reach of a brand re-present? Any brand starts with an...

The Goodness of Truth

It would be better if it was true In the soul-searching of positioning and the right angle of brand, to story, cult and culture and truth in the telling, the woven fabric of brand experience and the personality of that narrative will be far better if the foundations...

Brands and the Quest for Meaning

Will meaningful brands empower the strategy of business direction: 2012? In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be a recurrent theme. We are compelled — in the trade of Girvin — to explore the...

THE AGE OF BEAUTY | WABI SABI

THE EXAMINATION OF SENSE: BRAND SOUL, VISUALIZATIONS, INSPIRATIONS There are characters in Japanese aesthetics that most people know — to the concept of objects that are beautifully aged, the character implicit in use, authentic decay, honored “wearing out,”...

Brand symbolism

When you look, you find. In working on a brand development project in eastern Washington, I was walking their vineyard to get, literally, the lay of the land. And, I’m looking for what lies beneath, what lies inside the brand story. And in any brand development,...