Ralph Lauren

Dream what you Will. Visioning brand futures. I walk back, and I walk forward — looking at threading and the sutra of brand feelingness and emotionality. A brand gets to a point because it’s dreamed — there is a passioned promise state of premise and being — like with...

Brand evolutions

Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a...