by Tim Girvin | Concepts, Places, Retail, Scent | May 8, 2014
The Design of Fragrances From The Forest Sometimes, it’s a ritual. A gathering of clans, spirits, prayers and reaching to another place, the plane of the unseen. Sometimes, it’s just fire, smoke and the vapors of translation — from woods and grasses...
by Tim Girvin | Scent | Jan 16, 2014
THE PERFUME THAT FOLLOWS YOU. As you’re walking the street, a hallway, a waft of scent flows by. Multiple “perfumes of place” drift — if you’re open, you’re scenting them. As well, you’re scenting — the fragrance of you,...
by Tim Girvin | Concepts, Retail, Scent | Nov 19, 2013
The Imagination of Designing Fragrance Perfume is a storytelling — it’s a layering of tellings that translate to the alchemy of ingredients. Woods, resins, tinctures of flowers, aromatic leaves, natural ingredients, all combine to build a story that allows...
by Tim Girvin | Artists, Brands, Concepts, Scent | Aug 27, 2013
A Journey into the Craft and Mystery of Making Perfume. Some years back I’d read Mandy Aftel’s book, I was struck then by her link to the presumptions of aligning alchemy and the making of perfume. Theoretically, it works — but, in her application,...
by Tim Girvin | Brands, Concepts, Scent | Jul 3, 2013
The Scent of Maleness — the Fragrance Design of Man’s World The ArcherMen Lexicon of Fragrance. Spray it on. The New Meaning of “Air Superiority.” There is something to the world of fragrance design that presumes subtlety, delicacy, restraint...
by Tim Girvin | Scent | Oct 26, 2012
Notes on the Last Letterpress & the Last Paper Seller — DOWNTOWN LOS ANGELES IN TRAVELING THE JOURNEY OF THE CRAFT, THERE’S A KEY TO RELEVANCE — IN THE SELLING ENTERPRISE, THE NOTION OF BRAND IN PLACE, BRAND IN THE MIND OF PEOPLE — THERE...
by Tim Girvin | Scent | Oct 19, 2012
The scent, the mist, the water. Morning crossing, Fidalgo Straits. (Photo credits ©Tim Girvin, 2010) Exploring the mist of scent, place and recollections Reaching back, in history and memory — a series of notations and reflections, about the heart of experience...
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a...
by Tim Girvin | Concepts, Scent | Nov 7, 2011
The Fragrance of Blood ROUGH PERFUME TRADE #1 The Perfume of the Most Primal Liquid — the Scent of the Sanguine (The first of three essays on unusual scent strategies) I pricked my finger while I was sewing a torn shirt, and put the wounded in my mouth, to stop...
by Tim Girvin | Concepts, General, Places, Scent, Storytelling | Aug 2, 2011
THE TOUCHPOINTS OF FRAGRANCED PLACE: MIND, MEMORY AND THE SENSATE AMALGAM In working with gardeners, I note that they are different people. There’s something about them, that suggests the touch of plantlife — that growing content and contact means...
