by Tim Girvin | Concepts, Storytelling | May 24, 2016
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding ley-line of the promise — the mission of the everyday. I’d offer a theory of the narrative cloud — the stories that...
by Tim Girvin | Brands, Concepts, Interior Design, Places, Storytelling | Apr 28, 2016
The Walking Senseway to Spectacle and Sensation I was walking the road. And thought of the sound on my feet, scrabbling the gravel, sliding on some hot asphalt, smoother wet concrete, some metals, the swish of grass — then hard wood — the flooring — and another part...
by Tim Girvin | Brands, Concepts, Storytelling | Apr 26, 2016
BrandStories That Feel Brandstories in the Construct of Emotionality Earlier in our career, I was asked — in the 90s, to present what we thought was the newest context of brand strategy at Building One, downtown Cincinnati, Procter&Gamble. What we thought then was...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Dec 8, 2015
Human Brand Strategies | Exploring the Ignition Between Personal Brands, Soulfulness in Action and Enterprise: What Lies within? And What Lies beneath? Photo by Dawn Clark, AIA LEED AP Every Brand is Made for Humans. Every Human Could be a Brand. What’s the Story?...
by Tim Girvin | Concepts, Designers, Places, Storytelling | Oct 13, 2015
THE WAYFINDER’S ART. THE DESIGN OF SIGNS. Where to? The art of being lost and finding your way. I WAS LOST, NOW I AM FOUND. What of the emotionality of that experience — I’m lost? I’m found. I’m finding my way? To pleas of positioning and geographic self...
by Tim Girvin | Brands, Concepts, Storytelling | Sep 1, 2015
Spell-binding and the Magic of Nomenclature Strategies of Naming The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING — AND CALLING — OF NAMES. What is your name? I can speak it not. Name me, and you hold my power. An ancient principle of vocalization...
by Tim Girvin | Concepts, Storytelling | Aug 6, 2015
Every great journey starts with a question. The ask is the foundation of listening: you ask, you learn, you speak, you hear, you lean in, you’ll sense and see more wholly. Because you’re closer. The big question always comes as the off hand remark, that if you’re...
by Tim Girvin | Concepts, Storytelling | Jun 17, 2015
The Nature of Interlinking, Knotmaking, Braiding and the Entwinement of Storytelling. As a journeyer in brand, and the fire making of its fluency in community, I find myself in the study of the under-layments of how it works. As noted long back, it’s a storytelling...
by Tim Girvin | Brands, Concepts, Storytelling | Mar 12, 2015
Your Brand, too full of “stuff?” What could you take away? In the question of our search for full and robust brands, building them, finding the heart of them, it becomes a query — “when is too much?” Sometimes, it’s better to stay at the heart — the work that resides...
by Tim Girvin | Concepts, Storytelling | Oct 21, 2014
The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care...
