Toast to Toast Restaurant Pilot In collaboration with Culinary Options, GIRVIN worked with the team at IHG Holiday Inn to develop first one, and then two locations for restaurant pilot concepts to test the workability of a hotel restaurant amenity that is warm and...
THE HORNET’S NEST OF INSPIRATIONS When I was young, till now, I have a profound fascination with insects. Really, arthropoda—insecta, arachnida and crustacea. That’s insects, spiders and crab-like creatures. Those hard-shelled creatures of earth, air and water. I...
SPIRITSP[L]ACE WHERE HAVE YOU BEEN THAT IS THE MOST PROFOUNDLY POWERFUL, SPIRITUALLY RIVEN, MAGNETICALLY CAPTIVATING PLACE? WHAT’S UNFORGETTABLE? Some know about my experiences, early on, bringing artist / designer James Turrell to Seattle, as a COCA board member,...
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain...
Dream what you Will. Visioning brand futures. I walk back, and I walk forward — looking at threading and the sutra of brand feelingness and emotionality. A brand gets to a point because it’s dreamed — there is a passioned promise state of premise and being — like with...
