Search results for: genius brands
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well... Read More
by Tim Girvin | Concepts | Mar 10, 2016
What is wow? Girvin image above: a streetside wow, cast iron, Queen Anne Hill, Seattle. I was writing a proposal and overview for a client. And I used the opening: Wow! That was the first word. I contemplated that, an opening — wow! What is that? I was thinking about... Read More
by Tim Girvin | Concepts, Scent | Aug 21, 2014
Studying the Holism of Textual Contemplation [Reading]. In a manner, everything we do as designers comes back to an attribute of reading — that is: how we hold something, how we touch, taste, smell, hear, seek balance and intuit content are all manners of reading... Read More
by Tim Girvin | Concepts, Trends | Feb 4, 2013
THE IMPLICATIONS OF THE SIMPLEST PRODUCT DESIGN AND ITS VARIATIONS TO UTILITY. In the spirit of exploring the hand made, old-tech and the utility of the obvious solution — from clothespins to pencils, I was talking to two people on two different bents. Girvin... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Dec 27, 2011
Those that own the brands, own the story to hold the brand — and in offering that, carry forward their own story. Setting style, imagination, art and the making of scene, scent sent. “She is one of the – if not the – most stylish women living.” Designer and film... Read More
by Tim Girvin | Concepts, Storytelling | Aug 28, 2014
The work, the craft, the art, the energy. In a manner, much of my journey has been about where I’ve been and what I’ve seen. And what is unforgettable in my experiences with designers, craftspeople, makers and wonderers [and wanderers]. The above image from a... Read More
by Tim Girvin | Artists, Cool People | Oct 29, 2012
The rippling of Genius A friend writes from London — a visit to the Victoria & Albert show on the design ingenuity of Thomas Heatherwick. It’s not the first time that we’ve observed his shining light. Earlier, working in NYC, we’d noted his... Read More
by Tim Girvin | Brands, Cool People, Human brands | Jun 10, 2014
The patterning of the human in the marketspace of brand. Strategy, story, name, message & imagery. Where is that person going, how would they tell their story — and why should I care — what’s their name, what’s the real message that... Read More
by Tim Girvin | Uncategorized | Oct 26, 2008
True Brands | (2nd in the series) In some recent branding workshops in White Plains, I’d explored, as an opening exercise for the executive team, the concept of brandstories in the context of personal experience. That is: what brand affected you —... Read More
by Tim Girvin | Cool People, Human brands | Sep 8, 2023
In case you’ve missed it, check out “talking about you” from last week’s entry. This blog is built out of one of a series of talks I’ve given on equating brand, enterprise strategy and human-based characteristics. It’s a pretty simple premise. Brands are made by... Read More
