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AquaStar

AquaStar

AquaStar Can you tier brand product offerings in a succession of offerings? GIRVIN’s strategy and design teams worked sequentially on a line of offerings from the innovation kitchens and shelf strategies of AquaStar—from branding and packaging nearly all of their...
Fukuju

Fukuju

FUKUJU Fukuju is a sake brewery located in Kobe that has been honing its craft for the Japanese market for over 260 years. Recently, as local preferences for spirits have evolved and domestic sales of sake have declined, Fukuju looked to GIRVIN to reach a broader...
Bellagio

Bellagio

BELLAGIO The Challenge A bit of old Italy GIRVIN’s team of strategists and designers were hired by Mirage Resorts, Inc. to communicate luxury to guests and visitors of Steve Wynn’s foundational vision for the $1.6 billion Bellagio Hotel. Our designers developed...
Taylor Shellfish Farms

Taylor Shellfish Farms

Taylor Shellfish Farms Could a new name reposition a brand? Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting...
Cheerwine

Cheerwine

Cheerwine The Challenge Cheerwhere GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic elliptical brand mark and evolving it to fit the “effervescent” territory, GIRVIN’s...
Sonora Desert Ranch

Sonora Desert Ranch

Sonora Desert Ranch GIRVIN’s team was asked to quickly transition a challenged brand that was showing falling sales and diminished returns at shelf. Working with the marketing team at Mark Anthony the packaging group at GIRVIN built a series of solutions for...
Athena

Athena

Athena Challenged by gaining mind-share in the mature bottled water category and competing with large existing players like The Coca-Cola Company, Athena Partners sought a partnership with our design and marketing group to successfully brand and launch this...