Search results for: brand-instinct
by Tim Girvin | Concepts, Retail, Trends | Feb 21, 2010
© 2008 Sam Carter & Patrick Gunn Collections 1896 Ginger Beer Exploring restrained packaging design vocabularies in brand. We’ve been working on packaging, up north in Canada. And in exploring the idea of messaging, in the context of container expression... Read More
by Tim Girvin | Concepts, Retail | Sep 5, 2009
Exploring Retail Conceptions as an Experiment These days, everything should be an experiment; things are moving too quickly for us not to adopt a laboratory approach to exploration, learning and strategic advancement. All of us have been to Colette, Paris, examining... Read More
by Tim Girvin | Brands, Concepts, General | Jul 13, 2009
Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that many organizations attempt to express, in terms of the uplift that they... Read More
by Tim Girvin | Concepts, General | Jun 2, 2009
Why does Tim Girvin love crows and ravens? Some people have equated the raven as being something inextricably linked to me — my personal brand. That is, when people see something on the raven, or the crow, they presume that I know about it, or should. And they... Read More
by Tim Girvin | Artists, Brands, Cool People | Jan 5, 2009
Björk, the venture capital of the imagination. Björk “I will not be able to live with my own conscience when my grandchildren drive around Iceland and it’s just full of factories and smelters.” -Björk My first connection with Björk was through the... Read More
by Tim Girvin | Brands, General, Interior Design, Places, Retail | Dec 14, 2008
I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we offer, and how we go about doing it, in finding the truth and the heart of... Read More
by Tim Girvin | Concepts, Luxury | Aug 11, 2006
Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –... Read More
