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Blog: The idea of attention

Exploring the concept of storytelling, and the nature of attentive reception: brand, life and design. If you’re telling a story, brand related or otherwise, who’s paying attention? Returning from a design summit, in Florida, there was a series of...

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Blog: What lies beneath

Exploring the construct of brand, community, enterprise and the work that we do. I’ve been a designer for a long time; and working in the creative space is in my blood. My mother was a painter, an artist in every sense of the world, the word. My father is a...

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Project: Karina Skin Care System

Karina Skin Care System The Challenge A lovely legacy Mirela Marinescu, renowned esthetician and Karina founder, named the company for her daughter. This mother-daughter duo now work together to create a brand that inspires women to create good skincare habits,...

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Project: Plaza Home Mortgage

Plaza Home Mortgage The Challenge Curb appeal GIRVIN’s challenge was to unite Plaza Home Mortgage’s authentic heritage with their improved technology, as well as to communicate their approachability and the benefits of having local offices that help communities and...

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Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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