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Blog: Optimism is Optimal

The word, the work, that optimizes Working in NYC, I was rifling through my wallet, heading downtown to the office, I pulled my subway card — which I’d noted in an earlier overview. Optimism, the MTA card There’s a word, that word — placed...

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Blog: She

There was all ways the myth of the beginning in her, that was un-named and known as force of making, Matrix and in that mystery, found, burdened, measured then lost in the fool that was man. The scent of the beginning drifted away, yet remains [ p e r f u m e ] in the...

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Project: InSpa

InSpa The Challenge Be SPAntaneous Seeking to make the spa experience more accessible, inSpa recognized the allure of a simple offering on high-demand spa services but needed help with a strategy to remove the mystery and intimidation of going to a spa. The Solution...

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Project: MTI

MTI The Challenge MTI Matters MTI was in the midst of transition and needed support in envisioning a refreshed tier of intuitive messaging that aligned to their larger positioning. Their site needed a new coding solution that supported quick responsiveness for their...

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Blog: WOWNESS AND THE STATE OF WONDER

THE BRANDQUEST® FOR AMAZEMENT Isn’t it so that we’re all looking for wonderment—that state of surprise and amazement? I was talking to my father about my work—“why are you still doing it?” He retired one year before the age that I am now. I told him that “I’m looking...

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