Search results for: experience design place making
by Tim Girvin | Concepts, Storytelling | Jul 26, 2016
In the Quest for Light, Being Beauty and the Carrying of Story Reach in and ponder. Wander. And gather up what might be otherwise undiscovered. I recall a couple of years back, in the mountains of the Himalaya, visiting a remote monastery, I met a tertön. Treasure... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2009
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation,... Read More
by Tim Girvin | Brands, Concepts | Dec 2, 2014
Brands that give, brands that don’t. I was studying this wall-bound piece of type, and contemplated the unassuming air of its drawing — nothing too formal — outlined then in-filled in a casual, if not happily energetic manner. In the emotionality of typography, the... Read More
by Tim Girvin | Brands, Cool People, General, Retail, Storytelling | Mar 4, 2008
Martin Lindstrom 3.4.08 Human branding, the brand: human. If ever there was a person that had created a brand presence around his very embodiment, it would surely have to be Martin Lindstrom. Still, given the experience — and the expertise — of his global... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Feb 23, 2008
We’ve talked about, or I’ve written about, that idea of retail experience in the context of feeling what the environment might be like. What if there was the chance to tell that story online in a more compelling, livelier modeling? Rather than the usual... Read More
by Tim Girvin | Artists, Brands, General, Marketing 2.0 | Dec 1, 2007
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn’t so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common... Read More
by Tim Girvin | Concepts | Dec 17, 2013
Sparking innovation and change. There is legitimacy to the metaphor of Fire. Girvin, the team — and Girvin, the family — are fierce lovers of fire. We’ve noted that earlier. But any fire starts with a spark, which can be the beginning of a perceived... Read More
by Tim Girvin | Brands, Concepts | Dec 10, 2012
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation... Read More
by Tim Girvin | Concepts, General, Places | Oct 5, 2012
The shock of the new, the spectacle of surprise Tim Girvin | Spain I like the idea of standing out — something that’s a surprise — it’s a shock. Then again, you probably know that surprise — etymologically, is the prize beyond, it’s... Read More
