Search results for: experience design place making
by Tim Girvin | General | Apr 1, 2013
The Book as Sensate Storyteller It’s been said that the book is the most perfectly designed object for “reading.” That is according to earlier conversations with book and type design legend, Bill Hill, typographic theorist and book / tablet reading... Read More
by Tim Girvin | Incubation, Marketing 2.0, Motion Pictures, Storytelling | Jun 2, 2021
TACTICAL INSIGHTS FOR REMOTE PRESENTATIONS TALKING TO A STRING OF FRIENDS—SALES PEOPLE–ABOUT PRESENTING REMOTELY, IT IGNITED SOME MEDITATIONS ON AN EARLIER PROJECT, “SUSPECT ZERO.” We’re all living in a time of “remote viewing,” that optimistically will soon be... Read More
by Tim Girvin | Brands, Concepts, Designers, General, Luxury, Retail, Trends | Apr 2, 2008
Exploring the concept of an emerging dark luster in design, it might be more so about the exhausting confusion and difficulties of the present market — and the swirling chaos of the near future. What’s happening now? Is the end nigh? Or night, near? What... Read More
by Tim Girvin | Brands, General, Retail | Mar 23, 2009
Several years ago, at a WWD | CEO Summit, in Miami, I met Leslie Wexner, the fabled CEO of The Limited Brands. Actually, he was waiting to speak at the event, and I went to him, to ask some questions. One questions burned in my mind. Simple, but compellingly powerful... Read More
by Tim Girvin | Brands, Cool People, General | Feb 2, 2009
Exploring spirit and transition | the legacy of the Human Brand in passage Several years ago, Chie Masuyama and I were in Japan together, exploring brand development in that market, as well as meeting and presenting with Pierre Dinand, my partner in an alliance for... Read More
by Tim Girvin | Artists, Brands, Concepts, Luxury, Marketing 2.0, Retail, Storytelling | May 26, 2016
Care, Craft and Centrality in the Value of Place in Authentic Making Earlier, working in, and writing about, luxury, I’d talked about truth — the deadly virus of pompous positioning of luxury goods. “Yes, fancy surely, but we actually had it made in China on the... Read More
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly... Read More
by Tim Girvin | Concepts, Places | Mar 29, 2013
Menu design as a core element of legend-making in crafting food & beverage experiences A friend sent these along to me, and I’m not sure where they came from, what collection. Apologetic for not defining their provenance. But it reminded me of another... Read More
by Tim Girvin | Brands, Concepts | Oct 23, 2014
And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the... Read More
