Search results for: innovation CHANGE
by Tim Girvin | Brand Mysticism, Concepts, Storytelling | Mar 13, 2019
A CLOUD OF MINDS, CROWDSOURCING IDEAS, INNOVATIONS AND DIRECTION: WHERE COULD YOU GO? AND HOW COULD YOU GET THERE? CUMULARITY AND MUSICALITY: THE THUNDERSTORM OF MINDS, A MUSICAL WHORLING TOWARDS THE NEW: NIMBUS NIMBLE, TORNADO TURNTABLE, STRATOS STRATEGY: I’ve... Read More
by Tim Girvin | Brand Mysticism, Brands | Jan 16, 2019
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really... Read More
by Tim Girvin | Brands, Concepts | May 17, 2017
LOOK OUT, THERE — YOU’RE SENSING THE HORIZON LINE — SEE IN: THE ART OF SURVEILLANCE. THERE IS A LOOKOUT, THERE — THE ROLES OF SENTIENCE, THE SENTINEL AND THE SCOUT. AND IN THE BRAND — WHAT MIGHT YOU BE WATCHING FOR? SENTINEL FOR THE BRANDFIRE Looking out in the... Read More
by Tim Girvin | Concepts, Marketing 2.0, Places, Retail | Nov 11, 2016
Closed All the Time? The Dead Shopfront Never Open, Shuttered Brands. I was trying to connect with — what I thought was an open resource — a brand, an enterprise, a place, a team of people. Nope. What if you were closed all the time? [Image: a door, Chicago, IL]. I... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well... Read More
by Tim Girvin | Concepts, Places | Mar 31, 2016
You just never know. Meditations on exploration and the beauty of being lost, and finding again. As much as you think — “it will go this way” — it just might not. And that way that it does go, it seems, just might be the way that it is meant to be. There are paths,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 19, 2010
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin... Read More
by Tim Girvin | Brands, Concepts, Interior Design | Mar 13, 2013
Designing story, in place, the allegory of nature, space — in making a place I find myself in the study of the symbolic, the metaphorical — and, to the end, the magical. I recall when Apple defined the iPad as ‘magical.” An interesting choice... Read More
by Tim Girvin | Uncategorized | Oct 17, 2011
NASA the second of two observations | brand, metaphor, retail Designing a strategy of creative intelligence: the unconscious design, design thinking and the mystery of myth 2010, Dawn Clark AIA, LEED AP and I’d visualized the idea of building an Amazon retail... Read More
by Tim Girvin | Brands, General, Trends | Aug 4, 2011
Studying the nature of surveillance | the lookout, the sentinel, the scout (and the brand). S E N T I N E L F O R T H E B R A N D Looking out: over the shifting world, there is what is flowing out — the push; and what is flowing in — the pull. The... Read More