Search results for: love brands
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2017
DRAFTING ABSTRACTION — THE MYSTERY OF PRESENTING NOTHING AND ABSENCE OF PRESENCE. In our brand work, we’re always looking at how to “be there,” how to “present,” how to offer solutions that are about context, place-making, certainty of premise, a real promise and... Read More
by Tim Girvin | Brands, Concepts, Cool People | Apr 7, 2015
Resilience, strength, responsiveness Brands, given their human provenance, have human character in their attitude. A brand doesn’t simply move along of its own accord, it’s not a robotic unit, it’s fired and fueled by humans on both sides of the equation. People... Read More
by Tim Girvin | Brands, Concepts, Retail | Sep 3, 2014
Brand Medicine, 101. In our history, there are times when brand, their organic systems, begin to falter. — They don’t speak to a community, or they forgot who they were talking to, what they were relating, carrying a story and a product to a certain audience. As in... Read More
by Tim Girvin | Brand Mysticism, Brands, Human brands | Sep 21, 2023
Talking about you—Personal Journeys, Discovery, Creativity and Making It’s about the work—the work that you’re doing, and what you’re thinking about the work that you’re doing. As a practitioner of brand thinking, strategy and design since 1973, I’ve been thinking... Read More
by Tim Girvin | Brands, Cool People, Human brands | Jun 10, 2014
The patterning of the human in the marketspace of brand. Strategy, story, name, message & imagery. Where is that person going, how would they tell their story — and why should I care — what’s their name, what’s the real message that... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Oct 28, 2020
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,... Read More
by Tim Girvin | Brands, Human brands, Storytelling | Jun 28, 2010
I can remember when my daughter Madeleine, during the 1980’s, first encountered our first Macintosh computer. Just like that — the above. Interface, holistically, can be enrapturing. It’s becoming hard not to write about Apple. The love of the brand... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand... Read More
by Tim Girvin | Concepts, General, Marketing 2.0, Storytelling | Apr 4, 2009
When presumptions of documentary hold, truth be told? All the world’s a stage, so inferred — As you like it. And, to that, we are all mere actors, exiting, staging, right, left? And finally, off the stage? Advertising, by its very positioning, is,... Read More
