Search results for: nordstrom
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a... Read More
by Tim Girvin | Concepts, Places, Storytelling | Dec 9, 2014
The Use of Writing as a Talismanic Device in Architecture When GIRVIN had an office in NYC, off 26th and Broadway, I used to walk around, looking in on shops and restaurants. I found a little curiosity shop, a dealer in ancient antiquities and I spied some familiar... Read More
by Tim Girvin | Concepts, Scent | Dec 6, 2016
AT THE HEART OF THE EARTH, FINDING THE SOUL OF SCENT. When I think about perfume, I invariably go dark, deep, underground, forested root and wood-bound, roughshod and animalic — the low notes, the bass, the lower boom of perfume. Even as a teenager, some decades back,... Read More
by Tim Girvin | Brands, Concepts | May 17, 2017
LOOK OUT, THERE — YOU’RE SENSING THE HORIZON LINE — SEE IN: THE ART OF SURVEILLANCE. THERE IS A LOOKOUT, THERE — THE ROLES OF SENTIENCE, THE SENTINEL AND THE SCOUT. AND IN THE BRAND — WHAT MIGHT YOU BE WATCHING FOR? SENTINEL FOR THE BRANDFIRE Looking out in the... Read More
by Tim Girvin | Concepts, Cool People, Designers | Aug 2, 2017
THE MYSTICAL ARCHITECTURE OF THE ALPHABET To know the past is to know the future. So in grasping the past, I look into the words to build design strategies — and what it means in the craft of the work, as well as the solution-finding of design [un]thinking. That is,... Read More
by Tim Girvin | Cool People, Human brands, Retail | Aug 2, 2016
Dream what you Will. Visioning brand futures. I walk back, and I walk forward — looking at threading and the sutra of brand feelingness and emotionality. A brand gets to a point because it’s dreamed — there is a passioned promise state of premise and being — like with... Read More
by Tim Girvin | Brands, Retail, Storytelling | Jul 15, 2016
Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively empty and sweltering plains, two stood there: Sears and JCPenney. In the... Read More
by Tim Girvin | Brand Mysticism, Brands, Human brands, Storytelling | Mar 8, 2023
In the quest for finding the soulful intention of human-built enterprises—first there has to be an underpinning of knowledge about these brand systems and their architecture. Their seeds, their planting, the foliation and the nodality of their evolutions. And finally,... Read More
by Tim Girvin | Brands, Concepts | Apr 12, 2016
THE STROKES, THE GRID AND THE CURVES OF MAGIC Mark off the grid of proportion, reach for meaning, touch the reed, learn the language, lean in and listen to the ancient tales. That is where the alphabet comes from: the mists of time and mythic meaning, the archetypes... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 21, 2009
Exploring the creation of brands > innovations strategy The initiation of my relationship with many brands has come on the locus of change. Fast change, in branding. Working with P&G, Nintendo and Nabisco started with innovation and acceleration programs. It... Read More
