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Blog: Luxury in China

Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –...

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Project: LURYX DUTY-FREE

LURYX DUTY-FREE The Challenge The linguistics of luxury Latin American Duty Free retail brand group, Top Brands International, located in Panama City, Panama, needed a new name and brand for their rapidly growing luxury shops situated across Latin America and the...

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Project: Graciano

Graciano Ltd. The Challenge Make it meaningful Mercedes Sanders, founder of online retail platform Graciano, LTD. Co., recruited GIRVIN to revamp her website to reflect the care and quality of her products as well as communicate the legacy and people-first spirit of...

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Project: Emerald

Emerald The Challenge Breaking Emerald Out of its Shell Emerald came to GIRVIN with one goal in mind; create a brand strategy that’s nuts and disruptive. The Solution Cashew believe it? The old Emerald logo looked like a vintage automotive emblem. We changed that by...

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Project: Ennoble

TGIF! A NEED FOR NEWThe team at Ennoble Beverages needed new can designs for their line of TGI Fridays inspired beverages. The request was to keep some of the feeling of the old designs while adding more energy and an elevated, premium feel to each can. GIRVIN laid...

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Project: SCCA Proton Therapy

SCCA Proton Therapy The Challenge Proton your thinking cap Seattle Cancer Care Alliance Proton Therapy wanted to create a more engaging, uplifting, and calming environment for patients and staff that communicated accessibility and trust. The Solution On fern ground...

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Project: Duke’s Mayo & Dressings

Duke’s Mayo & Dressings The Challenge Spreading the word Now and again we get the opportunity to work with a brand has very deep roots. Duke’s Mayo goes way back. 1917, Greenville South Carolina, Camp Sevier: a temporary training base for National Guard soldiers...

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Project: 101 Constitution

101 Constitution The Challenge Strategy 101 Located only blocks away from the US Capitol building in Washington DC, the prestigious commercial office building of 101 Constitution offered premier positioning and superb views. But while every detail of the powerhouse...

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