Search results for: symbolic design
by Tim Girvin | Concepts, Luxury | Aug 11, 2006
Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –... Read More
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that... Read More