Search results for: true brands
by Tim Girvin | Concepts, General | Sep 11, 2009
The wheel brandstory: art brand or brand art There’s an art to brand, and brand to art — I’ve noted that idea before, in the work of Koons. But this story is different — and if you go no further, then at least look at this link: Anyone savoring... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 24, 2015
The Deep Quest to Know a Brand Earlier in my life I was an inveterate spelunker, a cave explorer. In a manner, exploring caves is a richly metaphoric enterprise. You go deep into the heart of the earth, in winding, supremely dark and likely unknowable and risky... Read More
by Tim Girvin | Brands, Concepts | May 22, 2014
Brands That Live in the Dark Is there ever a brand that lives on the quiet side, unknown, unseen — but quested after? Can you think of one? If you’re a searcher for the unknown, you walk out to where others do not. You go where others care not to linger.... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Feb 19, 2010
Image credit: Matt Hagen Exploring the concept of human branding, foundational leadership, evolution and Seattle BioMed. Working in a long string of partnerships, with founding board members, executive committees and scientists, from the early 2000s, then 2004, then... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become... Read More
by Tim Girvin | Brands, Concepts, General, Human brands | Jun 6, 2007
There are brands; and there are brands behind brands. The rippling of connections between brands and supporting brand relationships vibrate inwards and outwardly. When there’s a story connected to a brand; it’s part of the legacy, there are connections... Read More
by Tim Girvin | Brand Mysticism | May 24, 2018
I AM WALKING THE FOREST, EXPLORING THE DEEPER PLACE OF ARBOREALITY; THESE TREE TAPESTRIES ARE LONG-MADE, OLDER GROVES, THE ONES THAT HAVE DARKER PLACES ADMINISTERED BY THE OLDER AND BIGGER TREES. You might ask, what is the symbolism of the tree in the context of what... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Scent, Storytelling | Apr 9, 2008
On the 20th, last month, I’d connected with a friend, Tim Lauren, to explore the Store One | Starbucks, Pike Place Market. We’d met, examining, talking about brand management and experience planning. Tim comes from the space of experience design... Read More
by Tim Girvin | Brands, Designers, Interior Design, Places, Retail, Storytelling, Trends | Jul 19, 2011
Sometimes, in our attempts to process and organize, we forget the beauty of the chaotic milieu — where things aren’t really as nicely laid out as we might have imagined. Projects seem to drift off into a differing continuum — there are challenges in... Read More
by Tim Girvin | Brands, General, Retail | Mar 23, 2009
Several years ago, at a WWD | CEO Summit, in Miami, I met Leslie Wexner, the fabled CEO of The Limited Brands. Actually, he was waiting to speak at the event, and I went to him, to ask some questions. One questions burned in my mind. Simple, but compellingly powerful... Read More
