Search results for: true brands
by Tim Girvin | Brands, Concepts, Marketing 2.0, Trends | Dec 28, 2012
Fire & Water Isn’t it so that the making of spirit — the ethanol-effused outcomes of herbal, vegetal, fruit-based titration and filtration — the quintessential search for the soul of boosted and intense flavoring — is one of perpetual... Read More
by Tim Girvin | Brands, General, Trends | Aug 4, 2011
Studying the nature of surveillance | the lookout, the sentinel, the scout (and the brand). S E N T I N E L F O R T H E B R A N D Looking out: over the shifting world, there is what is flowing out — the push; and what is flowing in — the pull. The... Read More
by Tim Girvin | Brands, Concepts | Feb 23, 2010
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the... Read More
by Tim Girvin | Brands, Concepts, General | Jul 13, 2009
Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that many organizations attempt to express, in terms of the uplift that they... Read More
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Trends | Apr 13, 2009
The concept of cult, culture and brand | spirit integrated. “I have a dream to devote major portions of my busy life to poor community.” Ratan Tata I’ve spoken about the concept of the cult of the brand, and the tribes that follow it. And others have... Read More
by Tim Girvin | Brands, Cool People, Interior Design, Places, Retail | Mar 3, 2009
A presentation in London | Professional Spa Conference + Beauty Summit. I’ve been thinking about the concept of wellness shared — and the communing offering of spa well-making and health generation. Generation, is that the right word — to generate... Read More
by Tim Girvin | Cool People, Motion Pictures | Oct 26, 2023
How to build brand storytelling for terrifying design narratives Clive Barker It was roughly 40 years ago that I read Clive Barker’s “Books of Blood,” which struck me as a remarkably distinctive turn on the horrifying—as expertly fear-inducing storytelling. Stephen... Read More
by Tim Girvin | Concepts, General, Places | Apr 13, 2009
Imagining a new identity for an building icon. The World Trade Center There are layers in play in the experience of the procession of how people connect with buildings. Buildings do, for the most part, one thing. They hold people. Interestingly enough, it’s not... Read More
by Tim Girvin | Concepts, Places | Nov 26, 2012
Signing [and storytelling] buildings = building brand, branding buildings: Designing customized retellings of the principle of buildings, their architecture and way finding. And selling them. Earlier, in our legacy, opening forays into signing systems, we worked with... Read More
