Search results for: true brands
by Tim Girvin | Brands, Human brands, Storytelling | Jun 28, 2010
I can remember when my daughter Madeleine, during the 1980’s, first encountered our first Macintosh computer. Just like that — the above. Interface, holistically, can be enrapturing. It’s becoming hard not to write about Apple. The love of the brand... Read More
by Tim Girvin | Brands, Concepts | Sep 6, 2016
The Context of Holistic Branding, Experience Design and the Person In NYC, I was talking to an Aikido master about sensation — and the sphere of awareness. It might be suggested that Aikido — a “way of ki,” is more about finding the divinity of an opponent, and... Read More
by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Retail, Trends | Sep 10, 2010
Jonathan Ive and Steve Jobs What’s the point of leading if you’re not in front? I was studying overviews on Steve Jobs, Apple strategy, some thinking about leadership and the reflection in consumer relationships and Apple marketing, but more particularly... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 22, 2010
What are you paying attention to? And in that equation, what are your customers paying intention to? What drives them to intentionally pay attention? There’s tension in that balance. Sometime back, I’d connected with Lynda Weinman and her husband, Bruce... Read More
by Tim Girvin | Brands, Concepts | Oct 23, 2006
The conceptual gesture, to supporting Shawn McNally’s spiritual exploration, is drawing back to manuscripts hundreds of years old to find the archetypal spiritual exploration that captures the needs and quests of the seeker. It’s all about the voice, the... Read More
by Tim Girvin | Concepts, General | Jun 2, 2009
Why does Tim Girvin love crows and ravens? Some people have equated the raven as being something inextricably linked to me — my personal brand. That is, when people see something on the raven, or the crow, they presume that I know about it, or should. And they... Read More
by Tim Girvin | Brands, Concepts, Retail | Nov 18, 2014
Brands that come from nowhere that surprise, alarm, and boom on the scene as spectacle. Or breeze in, quiet as the fog, a shadow of revelation. What have you seen that came on you as a surprise — out-of-the-blue, amazing, extraordinary, marvel-making and wonderment?... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 9, 2014
Brands That Have Nothing To Say. As a designer, I think about layers. And I think about messages. Content. Holism. Contentment. Direction. There is a sign, but it’s empty. It has nothing to say, no place that it points. It’s nowhere. Like experiences that move from a... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 18, 2012
These Days, People Work Anywhere; and Brands, Their Stories, Can Live Anywhere. But they can’t be nowhere. Everything needs a place. The nature of the seamless world, presumes an osmotic fluency — content, storytelling, wonderment, spectacle and experience... Read More
by Tim Girvin | Brands, Marketing 2.0 | Dec 31, 2009
$12 Billion gone and running. What next, for Tiger Woods? “He is something supernatural.” – Tom Watson I’ve been fascinated by the dynamics of leadership. What happens in the center, emanates. The longest shadow falls from the top.... Read More
