Search results for: true brands
by Tim Girvin | Brands, Concepts, Scent, Trends | Jan 13, 2015
Perfume and Persona — the categorization of demography by scent. I heard this conversation about 10 years ago — one of those rare moments when you have a chance to listen in on people’s impressions of you. That’s happened a couple of times, and in both, it was a... Read More
by Tim Girvin | Brands, Concepts, Trends | Oct 8, 2013
The Contemplative Walk My earlier studies of Thich Nhat Hanh revolved around the walking meditation — grounding into the earth, walking, breathing, contemplating the open stride; that mindful, mindless walk, open-to-the-moment ambulatory meditation. Being in,... Read More
by Tim Girvin | Brands, Concepts | Aug 15, 2013
Color, Brands, and the Layering of Experience, Memory and Recognizability Some say — “stop calling the FT pink!” According to the color standards at the Times, the real color is a “so-called” Salmon Pink. But being an inveterate traveler,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 22, 2013
Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. The axe is a splitting adze, a blade that... Read More
by Tim Girvin | Brands, Retail | Jan 7, 2011
Aligning leadership, retail expression, innovation and brand identity: what’s happening with Starbucks? Lots of friends have been forwarding me comments and remarks on the transitions of the new mark design created internally at Starbucks for their new promise... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 29, 2010
Exploring brand metaphors and soul: charting strategic pathways and innovation I was thinking about search — reaching in(to people) — listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does... Read More
by Tim Girvin | Brands, Concepts, General, Retail, Trends | Dec 13, 2010
Exploring the concept of clustered retail — microshop villages Brand, story, the hunt and connection — a nexus of inspiration and ideation In my circulation in Seattle and NYC — two places where Girvin offices are — I find the wandering way to... Read More
by Tim Girvin | Brands, Designers | May 27, 2010
Art, branding and jewelry I had an experience in working with the fragrance group at Bulgari, along with another friend, an executive marketing partner there, that moved on to build the brand Gilt. Recently, the concept of exploring the art of jewelry and its... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Dec 4, 2013
The stride to a convincing victory Sometimes, the work is laden with inspiration. You meet someone, work with someone, their brand, their story, and the power of the passion, the energy, is a viral contagion; it’s like “I wanna be around that!” Get... Read More
by Tim Girvin | Brands, Cool People, Human brands | May 13, 2012
Daphne, the human brand, is she a Mother, too? Answer would be yes. Happy Mother’s Day, Daphne. Image above, below — of Daphne. from DarkBlues. Might be, that the mission, the promise of Daphne is about celebrating design and creativity [which is really... Read More
