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Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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Project: Transderma

Transderma The Challenge Expanding the Market Dr. Alvin Ronlán and Graziella Gallelli Ronlán of the Swedish company Transderma Serums, make a science-based line of skincare products. They called on to GIRVIN to re-evaluate how their company presents itself to the...

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Blog: BRAND STRATEGY AND TIERED ENGAGEMENT

YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...

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Project: R-Chain Cooperative

RChain Cooperative The Challenge Left brain vs right brain The blockchain platform RChain approached GIRVIN to help them reimagine their identity and to implement new branding across various media. The Solution Holistic visual systems After an investigatory...

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