Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands,...
Elemental examinations of material and technology in cinematic design Earlier in our history as designers of cinematic identity, we were asked by the marketing team at Paramount Studios, lead by EVP...
Illustration by Adi Granov (1963) Anthony Edward “Tony” Stark is the man in disambiguation — confused on one front, solid as iron, in another. His metal clad skin covers a soul...
Visualizing the layering of identity: Iron Man I was moving through, collecting and organizing some earlier Girvin studies for Paramount Studios, and hanging out in the theatre, looking at titling...
The Fragrance of Blood ROUGH PERFUME TRADE #1 The Perfume of the Most Primal Liquid — the Scent of the Sanguine (The first of three essays on unusual scent strategies) I pricked my finger...
Exploring the Place of Masculine Fume: the Mind, the Memory, the Mystery of Maleness. There are those that might propose that any man being preoccupied with the idea of scent is a fool. What comes...
The Scent of Maleness — the Fragrance Design of Man’s World The ArcherMen Lexicon of Fragrance. Spray it on. The New Meaning of “Air Superiority.” There is something to the...
THE BIRTH OF LIGHT THE QUEST AND THE LEGENDS OF THE LIGHT FINDER I was holding light, an illumination that reminded me of a salamander of the luminous, curling like an embryo — light lizard. This,...
This is the second in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. “As a fashion designer, I was always aware that...
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