by Tim Girvin | Brands, Human brands, Marketing 2.0, Storytelling | Jun 11, 2007
There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know...
by Tim Girvin | Brands, Concepts, General, Human brands | Jun 6, 2007
There are brands; and there are brands behind brands. The rippling of connections between brands and supporting brand relationships vibrate inwards and outwardly. When there’s a story connected to a brand; it’s part of the legacy, there are connections...
by Tim Girvin | Brands, Concepts, Retail | May 28, 2007
Randall Stross… Greetings! Nice, your work: Sunday | NYTimes | Bright ideas! | Digital Domain 5.27.07 (Randall Stross) I found your observations on Apple Store, as carefully and clinically precise in their analyses as they could hope to be, I suppose, to be...
by Tim Girvin | Brands, Concepts, Cool People | May 7, 2007
Working with a master. Sometime, ranging a year or more back, I’d worked with Paul Bertolli. And a friend — Stephen Darland. Stephen was the one that introduced me; and he and Paul needed help in defining, creating a brand that evolved around the concept...
by Tim Girvin | Brands, General | Mar 26, 2007
Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a...
by Tim Girvin | Brands, General, Storytelling | Mar 23, 2007
What story is there when the tale is hardware and the phone set for kids? Couple that thinking with a slightly schizophrenic jumble and you’ve got brand: Kajeet. Jeet is the personality, safety — the reference, yet a gameworthy fun is woven in....
by Tim Girvin | Brands, Cool People | Mar 8, 2007
HI. I thought about you when exploring this idea. Imagine large scale hand and fingertip gestures in managing, enlarging, reducing and exploring digital imagery files, transparently, on a massive screen, shared in action, two people, with multiple imagery controls in...
by Tim Girvin | Brands, Retail | Nov 23, 2006
Istikal Caddesi / Istanbul : Camper shop.? I liked the concept of these shoes. I bought a pair, but my daughters intimate that they look like bowling shoes. Since I mostly wear black, black, and more black, with a little white thrown in, it seemed a natural. Except to...
by Tim Girvin | Brands, Storytelling | Nov 7, 2006
Bill Virgin, Seattle PI To the nature of shifting marketing, to marketing environments…I’d offer this: We tend to visualize the shifting of messages, for businesses, as a tuning of the story. So if there’s the implication that a brand, for example,...
by Tim Girvin | Brands, Concepts | Oct 23, 2006
The conceptual gesture, to supporting Shawn McNally’s spiritual exploration, is drawing back to manuscripts hundreds of years old to find the archetypal spiritual exploration that captures the needs and quests of the seeker. It’s all about the voice, the...
