by Tim Girvin | Concepts, Places | Aug 22, 2013
Studying the Face of People and the Buildings that they Make In the past, we’ve talked about the modeling of a brand relationships — the relating [the carrying, the holding and the retelling] of that content, product or story in a manner that it can be...
by Tim Girvin | Brands, Concepts | Aug 15, 2013
Color, Brands, and the Layering of Experience, Memory and Recognizability Some say — “stop calling the FT pink!” According to the color standards at the Times, the real color is a “so-called” Salmon Pink. But being an inveterate traveler,...
by Tim Girvin | Concepts, Designers, Places | Aug 13, 2013
rAndom International at MOMA. Reinterpretations of cold digital design It’s been suggested by Random that their work isn’t about typical programmable environmental installations that are inherently “unfeeling” and cold, but rather interactively...
by Tim Girvin | Artists, Concepts, Places, Storytelling | Aug 8, 2013
James Turrell, Designer in Light The Guggenheim | NYC We have a lot of history with the legacy of Turrell — and real history, in terms of what we’ve done for Seattle in introducing Seattle to his work. Only about 28 years ago. Deanna and I were taking a...
by Tim Girvin | Brands, Concepts, Cool People, Designers, Storytelling | Aug 6, 2013
Designed Magic, Magic Designed. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. In a manner, thinking about illustration as a craft of communication...
by Tim Girvin | Concepts, Motion Pictures | Jul 16, 2013
In the Journey, who is your companion? Who is your guardian, your guide, your icon, your shepherding guide? Me? Raven and crow, telling. We’ve noted in an earlier blog study, that we’ve been involved in the Lone Ranger, as designers, in the past —...
by Tim Girvin | Concepts, Storytelling | Jul 11, 2013
Design thinking deep metaphors When I was working as a brand / design strategist at Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned colleague there, Iain Douglas. We talked about, and worked on, the layering of ideas — of...
by Tim Girvin | Brands, Concepts, Scent | Jul 3, 2013
The Scent of Maleness — the Fragrance Design of Man’s World The ArcherMen Lexicon of Fragrance. Spray it on. The New Meaning of “Air Superiority.” There is something to the world of fragrance design that presumes subtlety, delicacy, restraint...
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jul 1, 2013
Conceptualizing holding, in the context of relationship, experience and brand. I was working as a charrette leader on brand for a beauty and wellness start-up. We talked about — “why, who, where, what?” The big questions. And we talked about the...
by Tim Girvin | Brands, Concepts | Jun 27, 2013
Writing out the Telling of Brand Character When you meet someone — impressions emerge, tellings happen, characterizations frame themselves. I’ve always believed in the idea of listening, and writing it out. When I ask a question I’m looking for an...
