by Tim Girvin | Cool People, General, Places, Storytelling | Jul 15, 2007
I had a chance to connect with friends Catherine Eaton Skinner, David Skinner and Tom Kundig at the official first public opening (at least that I was invited to) of her space on Capitol Hill, overlooking downtown Seattle. The generous studio opening was a gesture to...
by Tim Girvin | Brands, Cool People, Designers, General, Luxury, Storytelling | Jun 23, 2007
Tom Ford | The hand speaks Tom Ford sees, feels and creates what’s right for him. I went back to Tom Ford, on Madison Avenue. This time, to meet with Shirin Von Wulffen; I’d worked with her at Yves Saint Laurent. Now she’s the publicist for Tom Ford...
by Tim Girvin | Brands, Human brands, Marketing 2.0, Storytelling | Jun 11, 2007
There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know...
by Tim Girvin | Brands, General, Storytelling | Mar 23, 2007
What story is there when the tale is hardware and the phone set for kids? Couple that thinking with a slightly schizophrenic jumble and you’ve got brand: Kajeet. Jeet is the personality, safety — the reference, yet a gameworthy fun is woven in....
by Tim Girvin | Brands, Storytelling | Nov 7, 2006
Bill Virgin, Seattle PI To the nature of shifting marketing, to marketing environments…I’d offer this: We tend to visualize the shifting of messages, for businesses, as a tuning of the story. So if there’s the implication that a brand, for example,...
by Tim Girvin | Designers, Retail, Storytelling, Trends | Nov 7, 2006
SLICE CURL PEEL MELT. Thought you might enjoy this, the detailing of Thomas Heatherwick’s work on Longchamp, Soho, Manhattan. Maybe you’ve seen it, already. I was down town working, Soho, took a break, and went there: shot. Frankly, I’m actually not sure that the...
by Tim Girvin | Interior Design, Retail, Storytelling, Trends | Nov 3, 2006
I was working back east, around Princeton and elsewhere out there, and came to this new modeling for Puma. I really like the floors, which seem like they are made of some kind of silvery slop, hardened. And there are other really strange materials as well — spongy...
by Tim Girvin | Brands, Retail, Storytelling | Oct 4, 2006
I spent the day with Balletmakers | Capezio the day before yesterday. It was Cristina and I. Some interviews, some research, some connections. More gathering. This will be going on for a couple of weeks, the two of us. But there were intriguing other insights into the...
by Tim Girvin | Artists, Cool People, Designers, Storytelling | Oct 2, 2006
Good morning. Here’s a procession: For the last 15 years, or more, I’ve been watching the evolution of this artist, designer and sculptor, Anish Kapoor. He was, however, born one year after me, so he’s been around. You probably know about him. Maybe not. But working...
by Tim Girvin | Brands, Storytelling, Trends | Jul 20, 2006
There are a couple of trends that I perceive, in working in this space of consumer communications and brand representations. First, it’s clear that there are continuously emerging “new brands”, which might be “repositioned” old brands....
