The birth of a new brand | Bradley + Mikel’s Koral bar & kitchen
Any restaurant brand follows a sequence of dream, to visioned story, a name -- articulation in space, made to place. Space = cavitation + emptiness, silence and aloneness. Place = warmth / humanity / beauty + containment / story [and possibly: spectacle] Our role: dig...
Go slow, go sure
Sometimes the best path Is the slow and watchful. Sometimes in the planning of strategy, for your life, brands and other enterprises, striking out the mapping of the path -- moving forward: slow down and study the surroundings as you move forward. Pay close attention...
the love of handwork | apple’s colour-wash logo
the roots of making, by hand -- Apple computer image above, tweet from HuffPst. In the beginnings, at Apple 70s, working for Steve, his driving curiosity was always about how to take the hand, into the computer -- and mix/improve the outcomes -- for something digital,...
hot press – STARBUCKS | AMSTERDAM
Great person, an earlier GIRVIN | friend + colleague -- Liz Muller Storytelling, here. Some notes, here. Liz Muller STARBUCKS CONCEPT STORE : AMSTERDAM Last Thursday, March 08, 2012, marked the launch of Starbuck’s concept store, “The Bank”, on the Rembrandtplein in...
INFINITE RIPPLING: THE WAVE PATTERN OF THE STORY[TOLD]
(Girvin | Barcelona) THE FINITE, THE INFINITE -- AND WHO CARES WHERE YOU'RE GOING? HOW FAR MIGHT YOUR STORY GO? FAR -- TO THE CALL OF THE RIPPLE. I remember when I was in grade school, and I couldn't quite figure out the spelling of infinity -- and better, the...
The design of John Carter | LOGO / Brand / Story
Designing a brand around a legendary legacy John Carter's legend story, at Disney, is relatively recent -- but the Edgar Rice Burroughs's saga spans back decades [1911] to its origination -- for a relatively short-lived comics series [72 weeks ], to the founding...
What lies beneath: unearthing the art of brand
In every brand story, there is a layering of story that reveals the humanity of brand, in seeking out the art of experience. In working on the innovation of brand strategy, finding that which might not be seen -- and that which can offer a compelling insight into the...
Aligning Merchandise with Brand, Story, Experience: Desigual
Brand experiences that are designed to holistically speak product strategy, merchandising & manifestation Apple comes to mind. We have commented. It might be projected that some brands offer merchandise, particularly in the fashion retail experience, that are...
love: brand me — my story to be shared, my telling to be told, my ideas to be held
love me, do; and I will love you -- and indeed -- shall love:love All days. TO THE LOVE OF WORDS, THEIR MEANINGS AND MANNER, LOVE DOUGLAS HARPER Love daze. Any day should be about love. Love found, love newly discovered, long savored. It is the holding, the sharing. A...
APPRECIATIVE LISTENING: watchful feelingness
Which way are you listing? open, sourced? foundation: sharing. –––––––––––––––– Vince -- good question last night, listening into our meeting; "how does a meeting with people that you've never met becomes a familial love / hug fest?" Silence -- and observative,...