THE STRATEGY OF THE HUMAN BRAND | PEOPLE, PASSION AND THEIR BUSINESSES? EXPLORING THE ALIGNMENTS BETWEEN PERSONAL BRANDING AND ENTERPRISE: WHAT LIES BENEATH? Photo by Dawn Clark, AIA LEED AP Every...
Pay up. What, pay? Brand development and conjecture. The strategy of idealism and the tactics of reality in brand building. In my history as a strategist and designer, there have been dozens of...
BRANDFIRE | Conceptions of Passionate Brand Leadership Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design...
Human Brand Strategies | Exploring the Ignition Between Personal Brands, Soulfulness in Action and Enterprise: What Lies within? And What Lies beneath? Photo by Dawn Clark, AIA LEED AP Every Brand...
Spelunking Brands There is a patterning that one can see in caves, the geolocational strata, stones, layers, sediments, ice, water, rivers and concretions — as an explorer of caves, it’s kind of...
“This is what I expect to pay.” Earlier in my life, during my entry into the Japanese market, I studied Japanese with an assistant professor of Asian Linguistic Studies from the University of...
EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the...
And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think...
Brands, Logos, Communities Being in the business of design, and with a long history of work in the translation of the storytelling of brands into graphical interpretations, the logotype is at the...
Brand Medicine, 101. In our history, there are times when brand, their organic systems, begin to falter. — They don’t speak to a community, or they forgot who they were talking to, what they were...
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