by Tim Girvin | Brands, Concepts, Places, Retail, Storytelling | Jul 30, 2015
SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are...
by Tim Girvin | Concepts | May 1, 2014
THE FOLIAGE OF THE ALPHABET AS THE DEEPER HEART OF WISDOM Perhaps universal history is the history of the diverse intonations of a few metaphors. – Jorge Luis Borges, “Pascal’s Sphere,” 1951 I’ve drawn a word a day on leaves, thinking: each word, as a work...
by Tim Girvin | Concepts, Places, Storytelling | Jan 9, 2014
The Layers of Intention and Storytelling in the Context of Message and Community As students of environmental design and signing, we’re endlessly studying typography and messaging, signing and fabrication — and, in the end — placement and meaning....
by Tim Girvin | Brands, Concepts, Storytelling | Aug 29, 2013
The Metaphor of the String I was thinking about the symbolism of weaving, having met with some weavers. Ephesus | Weavers Collective I watched them set the foundational warp, and then shuttling, back and forth, the patterning of the weft. It’s delicate work. And...
by Tim Girvin | Brands, Storytelling | May 30, 2013
The Light of Brand, the Voice and the Tiering of Message Messaging and stair-stepping access in community Given the entirely human nature of brand, the enterprise of humanity, the idea of thinking about brand as a poetic expression, isn’t entirely without...
by Tim Girvin | Concepts, Storytelling | Mar 25, 2013
The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging. It will be layers. There...
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Dec 5, 2012
story | message | visualizations [and the taste of things to come] Is the story, in experience design strategy — a segmented telling — each, to their own. What is the taste of the experiencer? I was working in NYC, and I was talking with a friend [client]...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Aug 31, 2012
Sometimes, simple is best. Messaging, stories told in the language of your community, and tuning the nature of clarity. There is a bridge between the patterning of one’s personal character, “your brand attributes” — how you, as a person,...
by Tim Girvin | Concepts, General, Places, Retail | May 1, 2012
Travel, brand, retail, explorations: The 9th International Retail Congress Seminarium. The focused walking-study, explorations of design and human-place, place-making, retail storytelling, cultural impressions and insight in presence. Just got back, last week. [all...
