by Tim Girvin | Brands, Concepts, Retail, Storytelling | Aug 29, 2012
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING ––––––––––––– I was talking to a client about the concept of the shine. Walking the street, I spied this installation — a shine brush in a window. And it urged a meditation on the allegory of shining....
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Storytelling | Aug 10, 2012
Rippling – the metaphor of touch. One story, is another, and another. An other. You tell me your story, and I will hold it to heart, and carry that story as it becomes my own — carried for you, by me. Care, beauty, sharing and community. What is the...
by Tim Girvin | Concepts, Cool People, Storytelling | Jun 27, 2012
I was talking to a girl. As I listened — she told me a story, it was about her life. And I told an other — a story, about her story, to another. And then another, that came from the one story, became another story. I was talking to a girl. As I listened...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 13, 2012
A KEY START, TO ANY DEFINITION OF SELF, BRAND, ENTERPRISE, DIRECTION. The Quest for brand stance and conditioning. In my office, at the corner of 2nd Avenue and Stewart, Seattle — on the wall, a sign poses the simplistically profound question: “Who are...
by Tim Girvin | Concepts, General, Motion Pictures, Storytelling | Jun 11, 2012
SNOW WHITE AND THE HUNTSMAN | Archetypes in storytelling, repetitive patterning in the mythic dimension The question and the quest for the lineage of story patterning. (in-theatre screen, street and subway shots / girvin) There is a story, in a story, in a story...
by Tim Girvin | Concepts, Storytelling | May 16, 2012
So — do I have to listen? The sentiments on the power of storytelling continue to emerge. Point is, who cares to listen? These days, dozens of friends, colleagues and client send along snippets to the power of the story, well told. The image above comes from our...
by Tim Girvin | Brands, Concepts, Storytelling | Apr 20, 2012
YOU ARE THE ONE The focus of distinguishment – the one, the only, the you. I was at Seminarium, in Lima, Perú, over the course of the last couple of days — the focus: retail strategy. This connection started with a link, and an link — that goes back...
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just...
by Tim Girvin | Brands, Concepts, Storytelling | Mar 7, 2012
(Girvin | Barcelona) THE FINITE, THE INFINITE — AND WHO CARES WHERE YOU’RE GOING? HOW FAR MIGHT YOUR STORY GO? FAR — TO THE CALL OF THE RIPPLE. I remember when I was in grade school, and I couldn’t quite figure out the spelling of infinity...
by Tim Girvin | Brands, Cool People, Human brands, Retail, Storytelling | Aug 25, 2011
Leadership passion — the commitment of crazy brand love in powering the direction of business There are plenty of stories about CEOs that are so crazy in love with the premise of their work that they simply can’t disconnect from the evolving contribution...
