by Tim Girvin | Concepts | Mar 16, 2011
Girvin There is something to the touch of the hand. And what can be made from it, in the note from the one to another. The idea of the hand — the writing — there are psychic links that reach to the soul, the electrical bolting that drives the inspiration...
by Tim Girvin | Cool People, Human brands | Mar 14, 2011
The Animation of a Story, the Human Brand: Johnny Cash See this, beginning. What to the idea of drawing on drawing — the draftsman overlaying the drafted line; one stroke expands yet another; each, a stroke, telling that story? There’s a distinct...
by Tim Girvin | Cool People, Human brands | Mar 11, 2011
Strategy, Brand Story, Leadership — the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple’s new rendering of the iPad. “Here Comes the Sun” was the opening sound message — the clarion...
by Tim Girvin | Brands, Human brands, Retail | Mar 9, 2011
THE INTEGRATION OF LAUNCH | HOLISTIC AND INTEGRATED STRATEGIES FOR BRAND RENEWAL I missed Howard Schultz, down at the market, ringing in the bell for the NYStock Exchange at Store one, Starbucks, the Pike Place Market — 6.30am, 3.8.2011, the ringing intonation...
by Tim Girvin | General, Marketing 2.0, Storytelling, Trends | Mar 7, 2011
The rise of the stormtwister: which one are you following? Surely, it’s changed, Charlie’s tiger-blooded human branding keeps on surging. But why? Friend Robert Weitz pointed out, as he put it, the gladiatorial posting of winning wars of followers. Andrew...
by Tim Girvin | Brands, Concepts | Mar 3, 2011
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading – the heart of the word is about...
by Tim Girvin | Concepts | Mar 1, 2011
The evolving legacy of type design — the honor of the MOMA typographic collection Customized type design: the big screen, the building, the book. “Typefaces — the building blocks of information printed or displayed onscreen—are design in and of...
by Tim Girvin | Motion Pictures, Storytelling | Feb 28, 2011
The spirit of the cowboy, evinced in brand identity. The notion of identity speaks to a holistic rendition of story — graphically drawn: sensately experienced. Brand identity is the nature of defining visually — as a start — then fully unfolding the...
by Tim Girvin | Cool People, Human brands | Feb 24, 2011
Brand as Dream (Image from the Fabulous Nobody’s blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid — I’ve learned something: people — they make the brand. Brand is the fire of...
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a...
