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VF Corporation

VF Corporation

VF Corporation The Challenge Houston, VF a problem VF, a 119 year-old company that hosts a diverse house of iconic brands, with nearly 70,000 associates and operations across more than 170 countries, has seen a sometimes fragmented and inconsistent execution of its...
ZELLA

ZELLA

PLAYING HARD, LOOKING GOOD, FEELING GREAT GIRVIN’s Ideator® naming and brand development team was asked to create a naming strategy for an active women’s brand (now expanded to include men and girls) then in development by Nordstrom’s internal brand...
WASHINGTON SCHOOLS RISK MANAGEMENT POOL

WASHINGTON SCHOOLS RISK MANAGEMENT POOL

A SAFE LEARNING COMMUNITY “Protecting schools and students.” WSRMP [Washington Schools Risk Management Pool], is a community of member school districts that pool their liabilities in order to make safe learning environments an affordable, reliable reality. WSRMP came...
NaturoMedica

NaturoMedica

NaturoMedica NaturoMedica is a group of three remarkable visionaries that wanted to develop and launch a wholly new conception in naturally-focused healing, in conjunction with an expanding web model that would create more profound connections between healthcare...
Benefit

Benefit

TheGIRVINBenefit GIRVIN partnered with the Benefit leadership in exploring brand strategy and visualizations for a heritage cosmetic product offering that started with the innovation of Jean and Jane Ford, and now continues after decades of operation, to a worldwide...
Nu Skin

Nu Skin

Nu Skin GIRVIN was asked to define and delineate the essence of the Nu Skin Enterprises umbrella positioning and the Nu Skin brand with the introduction of a new age-inhibitor product grouping. We explored the brand history, storytelling, dimensions of action,...
Marta Montenegro

Marta Montenegro

Marta Montenegro Marta Montenegro is a business woman, financial strategist and entrepreneur from Venezuela, that moved to the United States as an attaché for the Venezuelan embassy, as well as a Latin American journalist and editor. Being a committed fitness advisor...