by GirvinIT | | Apr 19, 2016
Marta Montenegro The Challenge Flexing New Muscles Marta Montenegro—business woman, financial strategist, journalist, and attache for the Venezuelan embassy—was also a fitness advisor who built her own specialized training facility, book, and magazine (SoBeFiT) based...
by GirvinIT | | Apr 19, 2016
Idahoan If there’s a story that’s 50 years old, can you boost brand strategy to bring it to the next 50 years? GIRVIN’s team, in a string of food brand and packaging development programs, was engaged to support the leadership team that manages the brand of Idahoan for...
by GirvinIT | | Apr 18, 2016
Nalley The Challenge A Recipe for Confusion Nalley, a regional Northwest brand that produced a wide range of canned foods and condiments, needed an update to the look of its packaging; line expansions over the years had only served to dilute the brand’s shelf...
by GirvinIT | | Mar 23, 2016
Garden Botanika The Challenge Tangled Roots Years after our initial involvement with the successful launch the brand, Garden Botanika began to lose its focus. When it was purchased by Schroeder & Tremayne, GIRVIN was once again hired to help redefine the brand’s...
by GirvinIT | | Mar 21, 2016
P&G | Camay The Camay leadership team asked GIRVIN to support a positioning exploratory and legendary conception for a new global retelling of the Camay brand story. GIRVIN worked on responding to a testing brief that showed that women around the world all valued...
by GirvinIT | | Mar 15, 2016
Calidora The Challenge Poised for Progress Calidora Skin Clinic founder Colette Courtion came to GIRVIN to help position her brand; she was also developing her first products—a new proprietary line of resveratrol products to be sold in her skincare clinics along the...
by GirvinIT | | Mar 15, 2016
Spa Joule The Challenge The Science of Wellness Procter & Gamble approached GIRVIN to help invent and build out a science-forward wellness retail concept. The Solution The Science of You We came up with the name and messaging of the concept; Spa Joule—literally a...
by GirvinIT | | Feb 20, 2016
Urban Decay The Challenge Punch Up The Pallette Founders Wende Zomnir and Sandy Lerner reached out to GIRVIN to create a unique shade of color that hadn’t before “existed” in the market, and packaging for its products. The Solution Color City We created a strategy of...
by GirvinIT | | Jan 17, 2016
Raikes Foundation The Challenge Systemic inequities fetter our youth GIRVIN partnered with the founding leadership team of the Raikes Foundation, including Jeff and Tricia Raikes, to lay the groundwork for the Raikes Foundation philanthropic brand. GIRVIN’s Seattle...
by GirvinIT | | Jan 17, 2016
Fairmont Hotels The Challenge Disparate measures Fairmont executives approached GIRVIN to help them come up with a new strategy and way of thinking of group of disparate properties on the beach in Acapulco. The Solution Treated like royalty Starting out with a...
