by GirvinIT | | Apr 19, 2016
Marta Montenegro Marta Montenegro is a business woman, financial strategist and entrepreneur from Venezuela, that moved to the United States as an attaché for the Venezuelan embassy, as well as a Latin American journalist and editor. Being a committed fitness advisor...
by GirvinIT | | Apr 19, 2016
Idahoan If there’s a story that’s 50 years old, can you boost brand strategy to bring it to the next 50 years? GIRVIN’s team, in a string of food brand and packaging development programs, was engaged to support the leadership team that manages the brand of Idahoan for...
by GirvinIT | | Apr 18, 2016
Nalley What if you led one of the classic Pacific Northwest food brands — with a real family heritage — loved by generations? How could you transform it — empowering sales to the next generation? GIRVIN looked into the soul of the Nalley’s storytelling, heritage...
by GirvinIT | | Mar 23, 2016
Garden Botanika GIRVIN was instrumental in the original launch of Garden Botanika in 1990. The brand was positioned between high-priced department store cosmetics and low-quality products sold in the mass channel. While initially a resounding success, over time Garden...
by GirvinIT | | Mar 21, 2016
P&G | Camay The Camay leadership team asked GIRVIN to support a positioning exploratory and legendary conception for a new global retelling of the Camay brand story. GIRVIN worked on responding to a testing brief that showed that women around the world all valued...
by GirvinIT | | Mar 19, 2016
Taylor Shellfish Farms Could a new name reposition a brand? Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting...
by GirvinIT | | Mar 15, 2016
CALIDORA Create a proprietary resveratrol product offering for a chain of West Coast skin treatment clinics, later purchased by SkinSpirit. Working with Founder Colette Courtion, and her team, GIRVIN’S group built an exploratory BrandQuest® team workshop and created...
by GirvinIT | | Mar 15, 2016
Spa Joule The brand name, Spa Joule, literally a unit of energy, reinforces the brand’s serious science proposition. Proprietary package forms and graphics express the the hi-tech edgy, brand character. Spa Joule is the Science of You. Its naming strategy is literally...
by GirvinIT | | Feb 20, 2016
Urban Decay GIRVIN worked closely with the founding team of Urban Decay, Wende Zomnir and Sandy Lerner, to create a unique shade of color that before that time hadn’t “existed” in the market. The package design used elements similar to Oil Slicks, Acid Rain, Smog and...
by GirvinIT | | Jan 17, 2016
Raikes Foundation The Challenge Systemic inequities fetter our youth GIRVIN partnered with the founding leadership team of the Raikes Foundation, including Jeff and Tricia Raikes, to lay the groundwork for the Raikes Foundation philanthropic brand. GIRVIN’s Seattle...
