Search results for: brand belief
by Tim Girvin | Concepts | Aug 5, 2014
The Alphabet and Evocation; drawing the letter; voicing the calling. I got a note from some friends at the Oxford English Dictionary. It was about this word: “abracadabra” — and perhaps you’ve got the same one, since you might have friends there too. Earlier in my... Read More
by Tim Girvin | Concepts, Storytelling | Oct 13, 2018
THE DESIGN VOCABULARY: VISUALIZATION, MESSAGING AND THE PATTERNING OF IDEAS, MARKS AND MEANING. I had a chance to present, at the behest of the esteemed Mark Anderson a string of ideas at the Strategic News Service presentation of FiRe at the Stein Ericksen Lodge in... Read More
by Tim Girvin | Concepts, Designers | Jan 7, 2016
The journey of designers invariably involves the alphabet — and most of the rest of us — yet oftentimes we forget the majesty and depth of that system of ancient marks. And most don’t comprehend that the alphabet, while perhaps mostly seen as a series of antiquated... Read More
by Tim Girvin | Concepts, Designers | Nov 12, 2013
The Opening of the Next Portal I went through the door from the darkened interior to the light. There is some historical significance to the door — I think of every door step as a metaphorical movement. The door is a symbol, like a window. It’s a movement... Read More
by Tim Girvin | Concepts | Sep 19, 2013
The metaphor of the Rod, the Ring, the Line, the Circle. I think symbolically: when I try to find the answer to a problem, I draw it out. And for me, it’s that: “drawing it out.” Like a string, a line, a movement. A dance. The idea of a stroke having... Read More
by Tim Girvin | Concepts, Cool People | Mar 11, 2013
The angle of listening, listing and leaning | “Lean In,” by Sheryl Sandberg There’s no doubt that Sandberg is remarkable — the incidence of laudations about her come from every degree of the literary arc, including a recent string of notations... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | May 16, 2023
The game goes on. Forever. Obviously, as the design agency of record for Nintendo, in the legacy of our history of brand design in the 80s-90s, we walked the storytelling from design thinking, gamer trials and testing, briefs from Japan’s designers and the... Read More
by Tim Girvin | Concepts, Storytelling | Mar 11, 2020
[A tidal cairn, a stacked set of 15 large stones that I balanced in the water—here: 7 above the waterline, 8 stones below the waterline; as the tide comes in—the cairn submerges—and the storytelling of the rippling, the contours of the stones, play out their... Read More
