Search results for: brand storytelling
by Tim Girvin | Artists, Brands, General, Motion Pictures, Storytelling | Aug 31, 2009
Examining brand design, storytelling and identity in literature and motion pictures Frank McCourt lived a life that few have journeyed. And he passed that life, last month, on the 19th. He’s best known for his authorship of “Angela’s Ashes” a... Read More
by Tim Girvin | Concepts, Storytelling | Feb 18, 2022
IN EVERY ENCOUNTER THERE IS THE LOOK—THE APPEARANCE— OF WHAT’S ON THE SURFACE. AND THEN THERE’S: WHAT’S UNDERNEATH, THE BEHIND, THE SHADOW—THE DEEPER GLANCE. S O M E T H I N G M O R E Even in the digital space, there’s a story above, there’s a story below, there is a... Read More
by Tim Girvin | Motion Pictures, Storytelling | May 3, 2023
For motion picture studio teams, agencies and theatrical producers, I’ve been giving these workshop presentations as a proposition to linking marketing strategy, brand storytelling and narrative illustration. In a manner, thinking of movie logos, the identity offers a... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 9, 2014
Brands That Have Nothing To Say. As a designer, I think about layers. And I think about messages. Content. Holism. Contentment. Direction. There is a sign, but it’s empty. It has nothing to say, no place that it points. It’s nowhere. Like experiences that move from a... Read More
by Tim Girvin | Brands, Concepts, Cool People, Places, Storytelling | Mar 20, 2012
Any restaurant brand follows a sequence of dream, to visioned story, a name — articulation in space, made to place. Space = cavitation + emptiness, silence and aloneness. Place = warmth / humanity / beauty + containment / story [and possibly: spectacle] Our... Read More
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Dec 13, 2024
The quest for where you were, and where you are now—and, as we’ve asked, “what do you know?” You might just never know. I’m walking out there, walking around remote pathways wild rivers, swaying bridges, down in ancient buildings and pathways. And while I’m down... Read More
by Tim Girvin | Concepts, Interior Design, Places, Retail | Feb 3, 2021
PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,... Read More
by Tim Girvin | Brands, Concepts, Retail | Aug 4, 2016
Start-up Brand Lessons from Steve Jobs, the Wachowski Brothers and Stan Lee. By Tim Girvin — with Social Media commentaries and recommendations by Fletcher Helle When there is a lesson to be learned, listening makes for the best course of cumulative action. Learn and... Read More
by Tim Girvin | Brands, Concepts, Luxury, Motion Pictures | May 26, 2010
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense... Read More
