Search results for: brand storytelling
by Tim Girvin | General, Marketing 2.0, Storytelling, Trends | Mar 7, 2011
The rise of the stormtwister: which one are you following? Surely, it’s changed, Charlie’s tiger-blooded human branding keeps on surging. But why? Friend Robert Weitz pointed out, as he put it, the gladiatorial posting of winning wars of followers. Andrew... Read More
by Tim Girvin | Concepts | Oct 20, 2023
Highway 109 In the pace of the work that we’re all engaged in—for my readership, brand marketing space—I offer a meditation on the concepts of speed and pace—in the relationship with projects, and anyone, anywhere, anyplace. A question—observing conversations, “do you... Read More
by Tim Girvin | Brands, Interior Design, Retail, Trends | Aug 5, 2020
STRATEGIES OF CUSTOMER EXPERIENCE, JOURNEY AND RETAIL PLACEMAKING. Everything’s boarded up, downtown Seattle and Capitol Hill. As Seattleites, we protest. We don’t like something, we will let it be known. Things do get out of hand—by some, not the others. There are,... Read More
by Tim Girvin | Cool People, Designers | Feb 17, 2020
EVERY ONCE IN AWHILE YOU HAVE AN EXPOSURE TO EXTRAORDINARY HUMAN BEINGS. PEOPLE THAT SPARK INSPIRATION, AWE AND GRATITUDE, FOR HAVING KNOWN—AND LEARNED FROM—THEM. I think it was more than a decade ago that my one Dawn [Clark] introduced me to “my other Dawn” — as she... Read More
by Tim Girvin | Brands | Apr 24, 2019
GO DEEP IN THE QUEST[ION] ––––––––––––––– IN THE ADVENTURING FOR THE DEEPER INSIGHT: WHAT IS BEHIND, WHAT’S BENEATH? WHAT’S BELOW THE EASILY SEEN THREAD OF AN IDEA? WHEN YOU’RE LOOKING—HOW ARE YOU LOOKING? IN THE LEGACY OF EXPLORATION, LOOKING FOR INSIGHTS,... Read More
by Tim Girvin | Artists, Brand Mysticism, Cool People, Designers, Interior Design | May 31, 2018
THE HYPERREALITY OF SYNAESTHETIC DESIGN THINKING [images from Clodagh] It’s been suggested by many that designing holistically is really the tasking of design towards a sextet of responsive and sensational layers for beings and their experiences in wandering places... Read More
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Places, Retail, Trends | Sep 13, 2016
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain... Read More
by Tim Girvin | Concepts, Cool People, Scent | Apr 17, 2014
THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as... Read More
by Tim Girvin | Brands, Concepts | Aug 15, 2013
Color, Brands, and the Layering of Experience, Memory and Recognizability Some say — “stop calling the FT pink!” According to the color standards at the Times, the real color is a “so-called” Salmon Pink. But being an inveterate traveler,... Read More
